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There are many ways to market a product or a service and providing the potential clients and customers with testimonials is one of the best ways to market.

The power of testimonials can never be underestimated. People, especially nowadays, will only purchase products or avail services which have been referred to them by people whom they know. But most of the times, this is not an option that is in the hands of the business owner, he has to do the next best thing, which is to get testimonials from his past clients.

Testimonials are living statements from past customers or clients which states that they were satisfied by the product/ service. Every business must have testimonials to be able to stand out in the ever crowded markets.

There are many benefits of having testimonials. Here are some of them.

Testimonials appease the target market

Testimonials usually lessen the doubts of the target market. There are a lot of scammers and con artists nowadays, and this has turned the market into a fearsome one. Credible testimonials provide security to the people who are eyeing at a certain product or service. The provision of testimonials gives people a much more relaxed attitude towards a product or service.

Testimonials assure quality

Aside from confirming the existence of a business and lessening doubts, testimonials provide assurance to potential customers and clients of the quality of the product or service. The fact that they took time out to be able to write testimonials about the product reflect their levels of satisfaction towards the product/service.

Testimonials give advantage

Credible testimonials provide a competitive advantage for the product/service. There are many products and services out there and one of the ways to stand out from the rest is the use of credible testimonials.

There are many types of testimonials. Testimonials are usually categorized according to the source. Here are a few examples:

a) Testimonials from satisfied customers

This is probably the most effective type of testimonial. Nothing beats a testimonial from a satisfied customer because it is a picture of what the product/service is all about.

b) Testimonials from experts

Experts can be credible sources of testimonials. If a renowned dermatologist writes a testimonial for a beauty soap, it will surely help in boosting its sales, wouldn’t it?

c) Testimonials from celebrities

In a world that is run by mass media, celebrities have become powerful sources of testimonials. Today, even infomercials are infested by testimonials from celebrities.
People may think that getting testimonials from celebrities will cost a lot, but if it’s a real testimonial, celebrities may even waive their talent fees.

There is much more to making a testimonial an effective tool for marketing than gathering them. Good testimonials are the ones which can be compressed into a few catchy words. “I lost 20 pounds in two weeks time!” is an example of an eye-catching testimonial. However, one must never rephrase or edit what the client had said. How to get the right kinds of testimonials will be discussed later.

Credible testimonials should also contain the complete attributes of the people who gave them. Their titles, location and age should be included whenever possible.

Visual appeal will also be a great help in using testimonials. If the clients are willing, one must insist in taking photographs or videos for their testimonials.

So how does a business owner get started with the whole testimonial thing?

Here are some steps on how to archive testimonials.

1. Before anything else, only products/ services with outstanding quality deserve testimonials, so one must make sure that his product/service possesses exceptional quality.

2. Ask the help of your customers. One must be able to communicate to his customers his need of getting their testimonials. If they are really satisfied with the product/service, they would be more than willing to participate.

3. Interview your customers. Ask them about what they like about your product/service, why they chose your product and other questions like these.

4. Ask them if they are willing to make a written testimonial. You can offer to make the testimonial yourself based on their responses during the interview but the testimonial is still up for their approval. You might want to make the wordings catchy and let them approve the testimonials.

5. Ask them if you could record the testimonial using a tape recorder or video cam. A video testimonial is better, but of course, many people are camera-shy and this can be a limited option for most.

6. Choose the best testimonials. Use the best ones so as to maximize the benefits that your product can get from the testimonials.

Testimonials are very powerful and this is the reason why every business should have them. They provide assurance and security and reflect the real essence of a product or a service.

Scott Wilson is the author of “How to Create Money Sucking Ads That Work on Autopilot While You Go Fishing” a free 12 page report available for a limited time at http://www.smarterbusinessleads.com Also go there right now for your free copy of the brand new Mp3 Audio “Dirt Cheap Advertising Secrets”.

Tags: advertising, lead generation, marketing, more customers, sales, sell, small business, testimonialsadvertising, lead generation, marketing, more customers, sales, sell, small business, testimonials

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Easy Direct Marketing Methods for Insurance Agencies

This Month: Strategies for Letters, Post Cards, Newsletters,
Testimonials, Referrals.

Selling insurance is tough: too many agents selling too few clients, and
ouch - trying to show value when all you are selling is a piece of paper
that no one really thinks he needs until it’s too late. But you knew all
that. Here’s how to get more business and keep the customers you
have.

Send a “Thank you for your business” letter.

I’ll bet you ten bucks that I know the last piece of correspondence
your customer received from you or your providers: it was a bill. Right?
OK - 99 out of 100 of you pay up. Break this cycle of insurance bills with
something refreshing. Send a bottle of champagne. Just kidding. Send
that bottle to me, Schramsberg/NAPA is just fine. To your clients and
prospects, send a couple of refreshing “Thank you” letters.

Spend the 74

Tags: advertising, Direct marketing, letters, marketing, post cards, referra, small business, testimonialsadvertising, Direct marketing, letters, marketing, post cards, referra, small business, testimonials

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Every business person who has any kind of product or service, and the merest

beginning of marketing sense, invites TESTIMONIALS.

These might be called “reviews” or “peer reviews” or “customer comments” but

they are all testimonials - a third party endorsement as to the merits of a

product which helps another potential customer decide whether they wish to

engage with this product or service.

Customer testimonials are a wonderful thing for the merchant/marketer, because

customers often pick up on benefits the marketer hadn’t thought of, and their

use of personal words and phrasings can bring the product/service to life in a

whole new way.

Whenever I am asked by someone to submit a testimonial, I am always delighted.

If I like the product or the person involved, this is a wonderful opportunity

for me to pay back in kind whenever I can.

Because I always heed a call and have written many reviews and testimonials, I

learned that there are AMAZING BENEFITS in testimonials - you actually get much,

much more that you give on this occasion!

Here’s what YOU get out of it:

The first benefit is peer-to-peer lifting.

If you comment meta on an expert’s products, or review it, or give a

testimonial for it, it puts YOU on a par with the peer you are reviewing and

raises YOUR status.

A real testimonial is signed with full name and contact details; that is

absolutely a perfect “mini advertisement” for you, right there!

Next, we have the marketing challenge of writing a GOOD testimonial for print,

and to create one for audio, or voice recording, with the onset of audio

testimonials you can now hear on many commercial websites.

For a lot of beginners in marketing, to get away from their own products and to

consider things from the CUSTOMER’S point of view for a change for someone else

is just what the doctor ordered to get some new perspective ON THEIR OWN

products and marketing efforts and wordings.

So this is also a great learning exercise as well.

Wherever the testimonial goes (and some of our most used testimonials from

peers are on more than a dozen websites, on stationary, catalogues, products,

advertisements, print brochures - everywhere!) there goes YOUR name, YOUR web

address - that’s the REAL PAYMENT for a USEFUL testimonial from the person who

asked for it.

And that’s FREE QUALITY ADVERTISING!

What is a useful testimonial?

Useful testimonials contain:

• good soundbites (no third party waffle, in other words),
• congruency and enthusiasm,
• no self advertising,
• GIVING to the thing you’re testifying to with all your heart and soul;
• short and concise;
• clearly highlighting BENEFITS YOU have really received from the product

  or service;

• HONEST.

Useless testimonials, ones that will NOT get printed, used, displayed on the

other hand are those which:

• try to sell yourself on the back of the other or their products,
• convoluted ambiguous waffle,
• going on about some hobby horse of self instead of focussing on THE

  BENEFITS OF THE PRODUCT OR SERVICE;

• sounding arrogant,
• trying to be cleverer than the product you’re reviewing or commenting

  upon.

So, and to sum up, this is what you get for under ten minutes of your time

when you choose to write and submit a star testimonial.

• Status.
• Valuable learning experience.
• FREE and possibly LONG TERM HIGH QUALITY advertising for yourself.
• Your chance to reach a new and different audience.
• Finding out about giving leading to receiving in actuality.

All for ABSOLUTELY FREE!

And here’s the last tip.

When you see a product or service that uses testimonials, which you also use and

where you are aware of the benefits, stop and send in your testimonial

immediately.

If you support it by a picture of your beautiful self, it is even more likely

that the recipients will be delighted to display it for them AND for you - and

this is advertising exposure of the highest quality indeed.

For an example of a much viewed testimonials page, take a look at Enchanted World Testimonals page here.
For a great book on Wealth Creation, check out The MindMillion Wealth Creator by Silvia Hartmann.

Tags: free advertising, free quality advertising, peer reviews, reviews, silvia hartmann, testimonialsfree advertising, free quality advertising, peer reviews, reviews, silvia hartmann, testimonials

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