AdvertisingSolution.info

A simple answer to that is: Yes, Marketing Miracles happen!
But, these marketing miracles do not just happen. The
process is not instant. It is sequential. It takes planning
and the planning requires decision and focus. The decisions
must be well thought out and the focus must be spot on.

According to most successful marketers, those that write
down their goals are more likely to succeed than those that
do not. Whether success is from the actual ‘writing’ of
goals or simply ‘having’ goals is not clear. But what is
clear is that ’setting’ a goal is a key component of
success.

Most would not set out to reach a destination without goals
much the same one would not plan a trip without a map.
Create a set of goals and a system [plan] to follow and use
it.

Set your goals and establish a plan. If you are marketing on
the Internet your website can be a key tool. Decide how you
are going to use this sales tool to your benefit.

It is said that, on average, we are exposed to 3000
advertisements a day. It is also said that 90% of this
advertising is forgotten in 72 hours. So your first goal is
to create an identity that will make an impact first time
out. If this can be accomplished you are ahead in the game.

We are living in the ‘information age’ where the hunger for
information should be embraced. The explosive growth of the
Internet is a powerful reinforcement to the fact that
content really is king. The majority of people will tend to
ignore advertising but continually seek news and knowledge.
Use the Internet to your advantage by packaging with good
content.

The intention is to increase the opportunity for success of
every business promotion with the aim of giving the consumer
an advertising piece that is memorable.

Your strategy for a Marketing Miracle:

Goals:
Set your goals - what is the end result of your marketing?
Is it to sell 1000 widgets?

Research:
Define your market - who are you trying to reach?
Define the method - how are you going to reach your market?

Plan/Organize:
Find the best ways to reach your identified target audience.

Then choose the best methods to reach your targeted market.
By not doing so you are liable to spend a lot of money
advertising in all the wrong places.
Lay out your plan in a manner that will provide best
results

Test:
Test your plan and track your advertisements and promotions.
See what is successful.
Depending on your testing results you may need to make
revisions.

Market:
Below are places that will expose your marketing plan and
promotion to the masses.

Articles or Press Release Submissions - By writing articles
and submitting them to ezines and newsletter editors, for
inclusion as a feature article in their ezine/newsletter.
You will be able to end the article with a “byline” or
“resource box” which is a few sentences about your online
business, and with a hotlink to your site. There are tens of
thousands of PR outlets if your article gets included in
just a handful of these article submission sites; you could
find your article in front of a few hundred thousand
readers!

Local/Regional Directory and Portal Submissions - If you
have a local business, submit to local/regional
directories.

Classified Ad Submissions - We Place bulk purchased low-cost
ads in various online and offline newspapers and magazines
which reach your target prospects.

Targeted E-mail - Send email to permission or targeted
opt-in lists. (”permission marketing”) We can reach
thousands a day with this method.

Submit a National Press Release - A press release can be an
effective way to get traffic to your site. We can post it
over 40,000 contacts.

Post to NewsGroups - Find newsgroups related to your
industry, or that your target audience would be reading.
Then make some intelligent posts, contributing to the
ongoing discussion(s). If done correctly, newsgroup postings
can bring you a great deal of traffic.

SafeList Advertising - You can join safe-lists, or pay a
service to place safe-lists ads and advertising for you.
Many do read the emails, especially if the subject line
grabs them. They often check their safe-list email to verify
that their own message has been properly sent. When doing so
they often check out other interesting safe-list emails.

Follow-up Email Campaign - Virtually every pro marketer uses
this powerful technique. Use automatic follow-up
autoresponders to email a series of sales messages to your
prospects, on preset days or intervals.

PPC Search Engine Listings - Use PPC to really target your
market. Keywords will capture those interested in your
product and deliver them to your door.

Don’t sit by and wait for all your planning and efforts to
flow without monitoring:

Send Additional Press Releases - Stay in front of the media.
If possible send out approximately one press release per
month.

Place Additional Ads - Once you have developed a winning
promotion find additional ad space that will target your
prospects. Increase your advertising results by gradually
advertising in publications with larger and larger
circulations. Always continue to measure your advertising
effectiveness.

More Targeted E-mail - Once you have determined that
targeted emailing is working for you multiply your efforts
and do double, triple, or even ten times the amount of
mailing.

Consider Joint Venture (B2B) Marketing - Setup JVs (joint
ventures) with other marketers and businesses.

Consider a weblog and RSS feeds.

So we ask the question again, Marketing Miracles - Do they
just happen? If you have followed the basic guidelines of
successful marketing you can now answer that yourself.

Judy Webb is the Administrator at
http://www.TheWebbPage.com/articles.

Submit an Article if you
feel that there is a benefit to you. Feel free to reprint
this anywhere, and include this resource box.

Share This

When asked “what business are you in” many business owners often identify an industry, for example, “I’m an accountant” or “I run a beauty salon ” or “I own a restaurant.” But claiming to be part of an industry is not what attracts customers. Customers come to you because you offer a specialty.
For example, which advert are you mostly likely to respond to:

Advert 1: “Established since 1985, you can be assured of a great service.”

Advert 2: “Experts for all small to medium sized businesses”

Advert 3: “We specialize in new start-ups”

The chances are you’d be more likely to call the company who placed Advert 3 Why? Because they tell you exactly what they do best. They specialize, they fill a niche!

So, if you were a start-up company you would be looking for a firm of accountants that provides this specific service to fill your immediate need.

In fact most companies, whether big or small, direct their marketing to select niche audiences. Even the country’s largest manufacturers target specific market segments to maximize the effectiveness of their programs and often market different niches for each product group.

Niche marketing can be extremely cost-effective. By targeting a specific niche, your marketing budget can go a lot further. As opposed to mass (general marketing), your marketing efforts will be high impact and targeted: people who have a specific interest or need can usually be found in the same places.

Andrew Ludlam is a client attraction expert, and Director of Maverick Marketing Solutions. If you’re deadly serious about maximising the potential of your business, then I urge you to visit http://www.maverickmarketingltd.com and sign up for the monthly ‘Maverick Marketing Solutions Newsletter’… where you’ll also receive the FREE white paper “Six Magnetic Ways To Attract More Clients To Your Business In The Next 90 Days..!” (Value $37)

Warning! This could be the last business marketing website you ever need to see…

Share This

This is a question many of you probably ask yourself several times a day. The question, “what if”, often comes to mind in regards to internet marketing. What if it does not work? What if I am just wasting my money? What if I can’t do this? What if it all fails? The what if’s are just to many to mention.

Internet marketing can be an extremely tricky matter and a lot of money can be wasted if not done right or if your marketing does not reach its target. In order for you not to waste your time or money, you need to find where to market yourself, company or product in order to reach your specific group of people. People who would be interested in what you have to offer.

Let us say your site offers baby stuff. You would not want to waste your time or money to promote someplace where the visitors are mainly interested in cars. Would you? Of course not, you would seek out a place where people go to look for baby content only. This would be the logical thing to do, right?

Unfortunately these places are far and few between because most directories out there are general, which means that subjects regarding any topic can be posted there. These places might not necessarily be a total waste, you might be lucky and some people will actually see your post and visit your site.

What if there was something better out there that would be worth your while? Wouldn’t you want to take advantage of it? Surely you would. When it comes to saving money and time, anything should be worth your while. Another plus with posting on a content site would be that you would get much more exposure and reach your targeted group.

Like mentioned earlier, these places can be a little harder to find but once you have tried it and are able to see what posting on a niche content site can do for you, you will be very excited. The good thing about such a site is that they are dedicated to one specific niche.

Therefore, if you find a baby content site to post your articles on, you are guaranteed that everyone visiting that site are looking for content regarding babies. If the content on your site is good you can expect much more traffic to your site from having posted on such a site compared to on a general directory site.

Take the time to do some research and you will find the place for you to do your promotion. At the same time you will find that a lot of your what ifs will be answered.

David Crowton is an established expert copywriter. He is known for doing in-depth research before writing his articles.

http://www.Ispjv.com
http://www.Submitcontent.com

Copyright 2005 www.InternetMarketingContent.com

Share This