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That is the question, you should be asking yourself. Many feel that it is I’m sure. But is it really!

Which scenario is better or best for your business, marketing and advertising everyday spending more than you marketing budget allows each month. Or marketing your business based on last years marketing cost for five months straight where after five months you market your business no more.

You will have no reason to, because your clients will be calling you at will. That’s right I’m talking about a campaign that will free you up to do business without having to pay one dime on marketing after a five month campaign that will in form your potential clients of your business or service.

It can be done; I will prove it to you with a brief example of it happening to me. I own a pick-up truck with a snowplow on it. To show you that this works I am going to talk about last years snow storm where my clients from over a year ago,
called for my business this year.

What makes this so amazing is that I only plowed for these businesses once, during the entire winter season. Never made contact again until they picked up the phone for service this year.

Now that to me is marketing, you can achieve the same thing by marketing your business all the time. It does not matter where you are or who you come in contact with you must always market yourself or your business.

This would mean promoting your self all the time with flyers, business cards, ads and what ever else you could think of within your means. When you go to the store, hand out a card. When you are in the supermarket put up some flyers on the community board. Take one day a week during your campaign handing out your business cards to local businesses that will benefit from your service.

At the doctor’s office hand out your cards to other patients, and staff. They may not need your service at that particular moment but they will remember you. Depending on the type of business you are in, offer samples or show pictures of your work while you are handing out your marketing materials.

How will you get calls if no one knows what you have to offer? You have to show them, tell them and let them see what you do. Use people around you as well friends, family and co-workers alike. Let everyone you know, what you do and how they can contact you.

You can go a step further, send letter or email local businesses about your business along with some business cards or flyers or a brochure if you are
mailing a letter announcing your service. It will pay off in the end, you will see.

In conclusion, you can get to the point of having you clients call you for business. This is nothing new nor is it something is impossible. My example above should be proof enough that it possible. This was a total of 3 clients I had no contact with for over a year, they remember my little slow plowing service like it was yesterday. You too could experience the same effect ten fold.

Michelle has been online for about 7-years now. She started out on ebay which she still does some work on occasion. After doing the ebay thing for 2-years Michelle moved over to Internet and Affiliate Marketing. She has not stopped since. Build your own home business now visit http://home-making-money.com for more information today.

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If you are planning to exhibit at an upcoming exhibition or event, then there are many ways in which you can further promote your business and stand, in addition to having the stand at an exhibition. You can in effect, achieve far more than just having your stand present at an exhibition. Several ideas are discussed below.

Promote your presence at the exhibition
There is usually an official website designed for most exhibitions, at least for exhibitions which take place at most of the major venues, These websites also very often have a page dedicated to a list of exhibitors and sometimes the exhibitors name is linked to their own website. If exhibiting at an event, check that your company is listed and if possible, try to get your website name linked to your website

Promote your website at the exhibition
When at the exhibition itself, promote your website so that people will check your services and products in the future. You can use your business cards, literature or writing on the stand itself, to promote your business. The sales campaign need not end as the exhibition finishes. As people get home and hand their children the free balloons they were handed (with your logo and website address on) your website address might float around a persons home for days. Giving out free pens, with your website address written on the outside of the pen, is another inexpensive yet effective tool. The literature you hand out an event can also be used to get your website address out into the public domain.

Get listed on the venue websites
Many of the top exhibition venues sometimes have a dedicated page listing suppliers of exhibition stand equipment and services. The NEC International exhibition centre in Birmingham, UK’s, website for example, has an ‘Exhibition Suppliers Directory’ and the site has very high visitor numbers. Fees are sometimes charged to advertise on such a site, but this expense can be relatively low compared to other media and is thus worth considering.

Using your own website
You can also use your own website to promote and highlight your intention to exhibit at an event. By using your own website, you can communicate with potential customers to let them now of your presence at certain events. An even more effective and direct way to communicate with people is via E-newsletters. By having a simple database and an opt-in area on your website, you will then have the ability to target people directly.

Portable, pop-up, modular and custom-made exhibition stands

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A big challenge for every small business owner is the need to ‘find time’ for marketing.

I can relate. None of us are full time marketers. We’re all providing services to clients. And when you’re serving clients too, it’s hard to fit in sales calls and marketing activity. It’s hard to maintain momentum.

One thing is for sure, whatever shape our business is in right now, we all have the same 365 days in 2006.

Will you use that time to create a structure that supports you and brings in clients automatically, or will you still be complaining about ‘lack of time’ when 2007 rolls around?

Despite being one of the most disorganised people on the planet, and someone who was earning all my income from selling my time just 18 months ago, I have managed to create an ‘autopilot’ marketing machine, generate passive streams of income, and I now earn more than I ever have, whilst working less hours. I truly believe that you can do the same, so in this article I want to share with you a few ideas that may help if you’ve been having trouble ‘finding time’.

1. If you don’t enjoy it, you’ll never ‘find the time’

If the idea of marketing and selling your services leaves you with a yucky feeling in the pit of your stomach, then let me assure you, you’ll never ‘find time’. As long as you feel like this, there will always be a more attractive activity pulling your attention. Even if your fairy godmother gifted you with two whole weeks, you’d still find ways to avoid marketing and selling. It’s called ‘Creative Avoidance’.
Is your problem is really a ‘lack of time’ or are you creatively avoiding marketing and selling?

2. If your business isn’t structured properly, you’ll never find the time

If meeting your revenue goals is dependent upon you working with clients 4-5 days a week, then it’s going to be really hard to find time for marketing. You may need to take a closer look at your pricing structures and put together a business plan that includes time for marketing, administration, rest, and time to reinvest in yourself. E-Myth author Michael Gerber calls this working ‘on’ the business, not just ‘in’ the business. My own experience was that I had to simultaneously increase my prices whilst slashing overheads to create a situation where I did have time to work on my business.

If you’re working flat out just to keep afloat, then you definitely need to take a closer look at what you are charging.

3. If your only way of generating income is by selling your time, then you’ll never ‘find the time for marketing.’

Somehow you need to break this catch 22, and the way to do that is by ‘productising’ your services. Sharing your expertise through a book, an audio package.

I know, I know! You’re too busy working with clients to have the time to create products. The good news is, there is a way to create revenue producing products that does not have to take hours of your time.

The first product I ever created was simply a recording of a day long seminar that I ran. That product brought in

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