AdvertisingSolution.info

At the turn of the 21st Century, there was an explosion in information and the way it was delivered. Advertising firms, marketing organizations and businesses of every type across the globe needed to adjust their thinking and strategies moving forward. The Internet was changing the way everyone exchanged information and did business everyday, and it was really starting to show (this time).

Winning companies were sprouting up all over, profits were being made, conversion was key, spam was out, traffic was on the increase and so were online sales. There was a belief that anyone could be successful online, your company size and wallet did not determine your placement or success online. Just show up in the first two pages of Yahoo!

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Banner ads enjoyed their highest level of prominence right before the Internet bubble burst.

For this reason most online marketers look down on them.

When you conduct an informal survey of online businesses you will discover that the majority would not use them, and would prefer 10 to 1 to use text based ads.

Text based ads have proven to be more effective than banner ads, and are used more to advertise products and services online.

But this does not mean that banner ads cannot be used to advertise online.

As a matter of fact, there are times when an online business will need to use banner ads.

Situations that require the usage of banner ads include sites that have already been saturated with text based ads, such as pay per click ads, product reviews, and links.

You can even see an increased response rate to your banner ad if it is the only one being displayed on the site. More so if it enjoys prominent positioning on the page.

My experience does show that consumers will respond to banner ads if they are designed within certain parameters.

In order for the banner ad to receive a decent response rate it needs to be a professional looking graphic. Consumers will respond according to the attractiveness of the ad, so make sure you use a professional graphic designer, or use a nice looking banner ad supplied by your affiliate program.

The banner ad must also have a very clear message as to what it is offering. Confused consumers will simply move on and explore their options on the site, including simply exiting the site.

Successful banner ads use text that stress product benefits of the products being offered.

Banner ads that combine these three traits can see higher click through rates than text based ads.

They accomplish this by using the image to capture the eye’s attention, and the text component to motivate the consumer to click on it.

Donny Lowy has set up http://www.billionfreeads.com to show entrepreneurs how to advertise for free.

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What is Upselling?

It means pre-selling any additional features of your
products and services even before your customers
make a purchase.

For example, let’s say you’re selling a computer with
a 15″ monitor for $600.

You can tell your customers that they can upgrade to
a 17″ monitor for only $100 more.

That’s upselling!

The trick is to pre-sell your customers on any additional
features and upgrades for your products and services
available and get more money out of the first sale.

Below are ten upselling web site marketing strategies
that you can use to increase your profits.

1. Deluxe Upsell-You could sell a basic product and
tell people for a little more money they can receive the
deluxe edition.

2. Money Upsell-You could offer people the rights
to sell the product they are buying from your business.
You could charge an extra $30 dollars to get the
reproduction rights.

3. Discount Upsell-If you’re selling a product people
may order again in the future like shave gel, you could
offer them a second can of shave gel at a discount.

4. Time Upsell-If you’re selling a product or service
people subscribe to, like a magazine, you could tell
them if they subscribe for two years instead of one,
they can receive it half off the cover price.

5. Quantity Upsell-This is similar to the discount upsell.
The only difference is you increase the discount by
how many products they order. If they order 3 it’s a
10% discount, if they order 5 it’s a 15% discount.

6. Package Upsell-When you’re selling a product you
could offer similar products in a package deal. Tell
the people the other products are cheaper with the
package deal versus purchasing them separately.

7. Affiliate Upsell-When you’re selling a product you
could offer someone else’s product as an upsell. You
would have to make a commission on the product in
order to profit.

8. Free Upsell-You could offer a free sample or trial
of your product (your first sale would be free) and
then tell people if they order the full version right now
they will get a discount.

9. Extra Upsell-There are many things you could
charge extra for at the time of sale. It could be gift
wrapping, imprinting, custom designs, etc.

10. Extended Upsell-If your product comes with a
warranty, you could ask people if they would like to
extend the warranty one more year for only $30.

In conclusion, you can use one or all these strategies
to increase your profits at the point of sale. Don’t be
afraid to use your imagination to come up with other
upsell strategies.

May these web site marketing secrets help you to make
a lot of money.

Warmly,

I-key Benney, CEO

I-key, a Millionaire CEO from New York City is the creator of “Mscsrrr: Millionaire Secret Cash System”,(investing online) program, which has helped thousands of ordinary people from all over the world to attain financial security and shining success during the past 2 yrs.

Mscsrrr Millionaire Cash System helps you to generate $1,500+/Week for life, from home or office, part time or full time. No large investment or hassles. Win $1000-$2000 free “cash”.

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