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A simple answer to that is: Yes, Marketing Miracles happen!
But, these marketing miracles do not just happen. The
process is not instant. It is sequential. It takes planning
and the planning requires decision and focus. The decisions
must be well thought out and the focus must be spot on.

According to most successful marketers, those that write
down their goals are more likely to succeed than those that
do not. Whether success is from the actual ‘writing’ of
goals or simply ‘having’ goals is not clear. But what is
clear is that ’setting’ a goal is a key component of
success.

Most would not set out to reach a destination without goals
much the same one would not plan a trip without a map.
Create a set of goals and a system [plan] to follow and use
it.

Set your goals and establish a plan. If you are marketing on
the Internet your website can be a key tool. Decide how you
are going to use this sales tool to your benefit.

It is said that, on average, we are exposed to 3000
advertisements a day. It is also said that 90% of this
advertising is forgotten in 72 hours. So your first goal is
to create an identity that will make an impact first time
out. If this can be accomplished you are ahead in the game.

We are living in the ‘information age’ where the hunger for
information should be embraced. The explosive growth of the
Internet is a powerful reinforcement to the fact that
content really is king. The majority of people will tend to
ignore advertising but continually seek news and knowledge.
Use the Internet to your advantage by packaging with good
content.

The intention is to increase the opportunity for success of
every business promotion with the aim of giving the consumer
an advertising piece that is memorable.

Your strategy for a Marketing Miracle:

Goals:
Set your goals - what is the end result of your marketing?
Is it to sell 1000 widgets?

Research:
Define your market - who are you trying to reach?
Define the method - how are you going to reach your market?

Plan/Organize:
Find the best ways to reach your identified target audience.

Then choose the best methods to reach your targeted market.
By not doing so you are liable to spend a lot of money
advertising in all the wrong places.
Lay out your plan in a manner that will provide best
results

Test:
Test your plan and track your advertisements and promotions.
See what is successful.
Depending on your testing results you may need to make
revisions.

Market:
Below are places that will expose your marketing plan and
promotion to the masses.

Articles or Press Release Submissions - By writing articles
and submitting them to ezines and newsletter editors, for
inclusion as a feature article in their ezine/newsletter.
You will be able to end the article with a “byline” or
“resource box” which is a few sentences about your online
business, and with a hotlink to your site. There are tens of
thousands of PR outlets if your article gets included in
just a handful of these article submission sites; you could
find your article in front of a few hundred thousand
readers!

Local/Regional Directory and Portal Submissions - If you
have a local business, submit to local/regional
directories.

Classified Ad Submissions - We Place bulk purchased low-cost
ads in various online and offline newspapers and magazines
which reach your target prospects.

Targeted E-mail - Send email to permission or targeted
opt-in lists. (”permission marketing”) We can reach
thousands a day with this method.

Submit a National Press Release - A press release can be an
effective way to get traffic to your site. We can post it
over 40,000 contacts.

Post to NewsGroups - Find newsgroups related to your
industry, or that your target audience would be reading.
Then make some intelligent posts, contributing to the
ongoing discussion(s). If done correctly, newsgroup postings
can bring you a great deal of traffic.

SafeList Advertising - You can join safe-lists, or pay a
service to place safe-lists ads and advertising for you.
Many do read the emails, especially if the subject line
grabs them. They often check their safe-list email to verify
that their own message has been properly sent. When doing so
they often check out other interesting safe-list emails.

Follow-up Email Campaign - Virtually every pro marketer uses
this powerful technique. Use automatic follow-up
autoresponders to email a series of sales messages to your
prospects, on preset days or intervals.

PPC Search Engine Listings - Use PPC to really target your
market. Keywords will capture those interested in your
product and deliver them to your door.

Don’t sit by and wait for all your planning and efforts to
flow without monitoring:

Send Additional Press Releases - Stay in front of the media.
If possible send out approximately one press release per
month.

Place Additional Ads - Once you have developed a winning
promotion find additional ad space that will target your
prospects. Increase your advertising results by gradually
advertising in publications with larger and larger
circulations. Always continue to measure your advertising
effectiveness.

More Targeted E-mail - Once you have determined that
targeted emailing is working for you multiply your efforts
and do double, triple, or even ten times the amount of
mailing.

Consider Joint Venture (B2B) Marketing - Setup JVs (joint
ventures) with other marketers and businesses.

Consider a weblog and RSS feeds.

So we ask the question again, Marketing Miracles - Do they
just happen? If you have followed the basic guidelines of
successful marketing you can now answer that yourself.

Judy Webb is the Administrator at
http://www.TheWebbPage.com/articles.

Submit an Article if you
feel that there is a benefit to you. Feel free to reprint
this anywhere, and include this resource box.

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Have you ever wondered why the phones aren’t ringing the way they should? Or maybe sales are flat and you’re not achieving the revenue and profit targets you set for your business.
There’s one sure-fire way to uncover the problems to get your company back on track. The answers are right in front of your nose.

b>Why Your Ads May Say Nothing & Everything About Your Business!

Many business owners rely on platitudes and ego gratification
when promoting their businesses. They think customers will
flock to their establishments to buy products and services just
because they’re there or just because they’re “nice folks”.
Their ads extol the same drearily predictable phrases: “We’ve
been in business umpteen years!”, or “We’re family owned and
operated!”, or “We sell the best for less!”. Trite and
commonplace position statements such as these have been used so
much, by so many advertisers, they simply have no meaning and
no impact.

Your Customers Are A Goldmine Of Information

When it comes to your industry, your customers represent a
wealth of experience. Why not tap into that knowledge-base
to see how you can increase your bottom line profits?

Have you ever taken an extensive customer survey and asked why people buy from you? If you haven’t, you’re missing vital feedback that can tell you exactly how to craft your marketing message for maximum impact. Try it and you’ll learn the best way to speak to your target audience. Their responses will guide you in developing your irresistible marketing message. You’ll uncover all the customer “Hot Buttons”, the problems, frustrations, and annoying situations your target audienceexperiences before and when doing business in your industry.

When you know what “makes your target market tick” and what
“ticks them off”, your approach will be more confident and
informed. This will cause people to be more receptive, because
prospects can now see that you completely understand them and
their situation.

In addition, you can learn just as much from prospects who
decided not to buy from you as you can from those who do. Why?
When prospects fail to buy from you, there’s a good chance that
the issue was not “price”. Knowing why allows you to look at
ways of innovating your company, products, or your services.
You know precisely how to make your business more attractive.

Customer Survey Types

Conduct your surveys and direct them toward:

1) Current Prospects

5) Unhappy Customers

According to Jim Rohn, renowned business philosopher, the key
components to powerful communication are: first having something
good to say, then saying it well, and finally saying it often,
using the appropriate mediums. Your customer surveys will give
you plenty of good things to say. Pay attention, because your
customers may even say it for you, in the form of testimonials!

Good luck with your marketing efforts.

___________________________________________________________

Get a FREE Customer Survey Template entitled, “Everything You
Should Ask Your Customers And How!” Simply email your request
to SurveyTemplate and learn how to get your
customers to tell you everything you need to know about what
makes them “tick” and what “ticks them off”.

About The Author:
Marc Gamble, the author, teaches business owners, entrepreneurs,
and professionals how to acheive bigger, bottom line results
from their advertising & marketing efforts without spending more
time, effort, or money. Learn marketing strategies and tactics
to separate yourself from your competition and become the
obvious choice to do business with. To learn more about how to
improve your own Marketing Efforts and Achieve Better Results: CLICK HERE

Email: MYM Hot-Tips eZine

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A successful marketing plan doesn’t have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective.

Business promotion doesn’t have to cost a fortune. Often, it’s the personal touch that seals the deal. Here are ideas gathered from marketing experts to help you make the most of a slim marketing budget:

Use Press Release Power
You might not realize it, but reporters sometimes need you as much as you need them. The key to getting their attention is coming up with a newsworthy item that is concisely written.
* Peg your release to real events, such as fundraising drives or a new service your business offers. Don’t be witty to amuse yourself the idea must have a concrete purpose.
* If you can’t figure out why your company might be newsworthy, ask your friends what they find interesting about your company.
* You can also utilize your built-in research tool your customers. If you have an offbeat idea, bounce it off them or have them fill out a short questionnaire. Ask them why they use your business.

Think Differently
Concoct an event to draw media coverage. For instance, a Japanese restaurant could create the world’s largest sushi roll and advertise its record-breaking “sushi queue.”

Put A Face On It
Placing your photograph on your business card creates a personal relationship, even if they don’t know you. Not only will people remember your name, they’ll remember your face.

Print The Praise
If someone says, “You do a great job,” say, “Thanks, very much, that means an awful lot to me. I would appreciate it if you would write a testimonial letter.” Then make the testimonial part of your promotional package.

Borrow A Message
When you see an article on a subject that might interest your clients, send them a photocopy with a note that says, “I thought you might be interested in this.” You’re making a personal connection with a client and associating yourself with the authority quoted in the article in the process.

Think Outside The Box
You don’t have to outspend your competition, you just have to outthink them. Some examples: Buy a billboard ad every other month for a year. Chances are, the billboard won’t be replaced on the off months, so you’ll get more exposure at no extra cost.
This concept also relates to how you run your business: Always try to figure out how to give your customers something they can’t find elsewhere, such as a children’s play area at a restaurant.

Try The Old Faithfuls
Don’t dismiss time-honored solutions that increase your company’s community profile, such as sponsoring a charity event or outfitting a local little league team. You’ll get your name out there, and that’s what counts.

Copyright 2003 Ann Marie Rubertone

Ann Marie Rubertone is a marketing consultant & freelance writer.