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Many small businesses are pretty comfortable with standard, conventional marketing methods like newspaper ads, industry publication ads, or even radio and TV ads. But promoting your business on the internet can offer many advantages that will not only get your business noticed, but save you money as well.

Web sites are the most obvious internet marketing method, since virtually all businesses large and small have a web site for providing information to their customers. If your business doesn’t currently have a web site (even a small one), you are losing out on an enormous marketing opportunity and could be giving an unfavorable impression to customers who have become accustomed to accessing web sites 24/7. Customers are also becoming more comfortable with shopping online from company web sites. Recent studies show that more than 55% of all shoppers during the 2005 Christmas season made purchases online, making online shopping one of the fastest growing benefits a company can offer from its web site.

Web-based advertising is another promotion strategy that can be cost-effective and produce great results. Ads placed on sites that are compatible or related to your business are a good place to start, or search engines like Google and Yahoo offer click-ad programs that can be very inexpensive yet quite effective. Also consider listing your company in reliable internet directories (both paid and unpaid), as well as optimizing your web site for good search engine rankings.

E-Newsletters are another great way to communicate regularly with your customers. Repetition is key here; sending out a single email or newsletter issue cannot deliver effective results. Consistency builds your credibility and also keeps your company’s name and message in front of your customers on a regular basis.

Promoting your business on the internet can be much less expensive than the more traditional methods companies have used in the past. More and more, customers are looking for you on the internet, and having an internet presence that uses a variety of internet promotion strategies can be a valuable tool for your business.

Lauren Hobson is the Editor of Biz Talk Newsletter, a free monthly publication designed to provide small businesses and non-profits with tips and techniques to help them make the most of their web sites and marketing efforts without spending a lot of money. Biz Talk is published by Five Sparrows, LLC. Visit us at http://www.fivesparrows.com or subscribe to Biz Talk at http://www.fivesparrows.com/biztalk.htm

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What is Upselling?

It means pre-selling any additional features of your
products and services even before your customers
make a purchase.

For example, let’s say you’re selling a computer with
a 15″ monitor for $600.

You can tell your customers that they can upgrade to
a 17″ monitor for only $100 more.

That’s upselling!

The trick is to pre-sell your customers on any additional
features and upgrades for your products and services
available and get more money out of the first sale.

Below are ten upselling web site marketing strategies
that you can use to increase your profits.

1. Deluxe Upsell-You could sell a basic product and
tell people for a little more money they can receive the
deluxe edition.

2. Money Upsell-You could offer people the rights
to sell the product they are buying from your business.
You could charge an extra $30 dollars to get the
reproduction rights.

3. Discount Upsell-If you’re selling a product people
may order again in the future like shave gel, you could
offer them a second can of shave gel at a discount.

4. Time Upsell-If you’re selling a product or service
people subscribe to, like a magazine, you could tell
them if they subscribe for two years instead of one,
they can receive it half off the cover price.

5. Quantity Upsell-This is similar to the discount upsell.
The only difference is you increase the discount by
how many products they order. If they order 3 it’s a
10% discount, if they order 5 it’s a 15% discount.

6. Package Upsell-When you’re selling a product you
could offer similar products in a package deal. Tell
the people the other products are cheaper with the
package deal versus purchasing them separately.

7. Affiliate Upsell-When you’re selling a product you
could offer someone else’s product as an upsell. You
would have to make a commission on the product in
order to profit.

8. Free Upsell-You could offer a free sample or trial
of your product (your first sale would be free) and
then tell people if they order the full version right now
they will get a discount.

9. Extra Upsell-There are many things you could
charge extra for at the time of sale. It could be gift
wrapping, imprinting, custom designs, etc.

10. Extended Upsell-If your product comes with a
warranty, you could ask people if they would like to
extend the warranty one more year for only $30.

In conclusion, you can use one or all these strategies
to increase your profits at the point of sale. Don’t be
afraid to use your imagination to come up with other
upsell strategies.

May these web site marketing secrets help you to make
a lot of money.

Warmly,

I-key Benney, CEO

I-key, a Millionaire CEO from New York City is the creator of “Mscsrrr: Millionaire Secret Cash System”,(investing online) program, which has helped thousands of ordinary people from all over the world to attain financial security and shining success during the past 2 yrs.

Mscsrrr Millionaire Cash System helps you to generate $1,500+/Week for life, from home or office, part time or full time. No large investment or hassles. Win $1000-$2000 free “cash”.

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Before you spend your hard earned money, why not first try to
exchange the products and services you have for the products
and services that you need?

Here are a few internet advertising solutions and ideas:

1. Information Products - it could be ebooks, “how
to” videos, cassettes, magazines, newsletters, paid
e-zines, courses, etc.

2. Advertising Space - it could be banner ads, ezine
ads, ebook ads, magazine ads, newspaper ads, tv
ads, fax ads, online classified ads, etc.

3. Web Hosting - you could offer a free advertisement
for their web hosting service on your site in return for
free or discounted hosting.

4. Software - it could be for tax software, web site
authoring software, accounting software, newsletter
software, graphic design software, etc.

5. Writing/Editing - it could be for web site content,
promotional articles, press releases, e-zine articles,
promotional ebooks, etc.

6. Accounting/Bookeeping - you could offer a no
cost advertisement in exchange for their accounting
and booking services

7. Consulting - it could be market consulting, legal
consulting, computer/software consulting, business
consulting, etc.

8. Copy writing - it could be for brochures, business
cards, classified ads, sales letters, product packages,
banner ads, promotional products, etc.

9. Merchant Accounts - you could offer no cost
insert ads in your product packages in exchange for
the option of accepting credit cards.

10. Internet Access - you could offer a no cost
pop up ad on your web site in exchange for free or
discounted Internet access.

May these internet advertising solutions help you
to make a lot of money.

Warmly,

I-key Benney, CEO

I-key, a Millionaire CEO from New York City is the creator of “Mscsrrr: Millionaire Secret Cash System”, (Online Trading) program, which has helped thousands of ordinary people from all over the world to attain financial security and shining success during the past 2 yrs.

Mscsrrr Millionaire Cash System helps you to generate $1,500+/Week for life, from home or office, part time or full time. No large investment or hassles. Win $1000-$2000 free “cash”.

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