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Are you looking for new ways to market your website in the next year? Internet marketing is constantly in a state of change. Here are some of the ways you can change your marketing techniques in the next year to appeal to your visitors in a new way.

1. Spend more time focusing on quality content and less on flashy advertising - Internet users are becoming more and more banner blind. Anything that resembles an ad is now becoming invisible to the user. Focus on informing internet users about your product in a matter-of-fact way, appeal to their sense of logic.

2. Improve your site’s user-friendliness - It is a necessity online nowadays to have a user friendly website. Internet users are always in a hurry, clicking around to find the information they are looking for. Make sure your visitors can find what they are looking for in a hurry or you will lose them completely.

3. Diversify your advertising techniques - There are so many different types of advertising available online now. Spend a little time learning about a new advertising technique. Branch out a little more to reach even more potential customers. Try writing an article or a press release, if you haven’t done so in the past. Try a new PPC campaign or work on acquiring new links to your website.

A crucial part of advertising is changing with the times. Over the next year, focus on providing more quality content to your visitor and spend time networking with other websites to imbed your company name all over the internet.

Carrie Reeder is the owner of ABC Loan Guide, an informational website about
various types of loans and
bad credit
mortgage lenders.

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“Research”

Let’s say it again

“Research”Grrrrrrrr.

The word “research” can make many eBusiness owners cringe. Why? Because it sounds like such hard work.

Let’s analyse the word itself. “Search” means to go looking for something and “re” means “again”. Put them together and it means to go looking for something again.

Guess what?

Research is hard work. However, to survive online research must be done and it must be done on a regular basis. So if you don’t like doing research, well basically, that’s too bad. It’s time to take it by the hand and make it your friend because you need to do research to be a successful eBusiness owner for these reasons:

• Research is going to take time, however, in the long run it’s going to save you a lot of money.

• Research is what’s going to set you apart from everybody else. By taking the time to research hot topics, hot websites and the latest techniques of Internet gurus you are going to learn what is currently working and what is currently not working - taking advantage of the mistakes that others have made - and that information alone is priceless.

• Research is going to make you look like an expert. People will want to join your list, belong to your private site, read your books because they know you spend the time researching the latest up to the minute trends and techniques.

• Research is what the majority of eBusiness owners avoid doing like the plague. Why? Because people are inherently lazy and if there’s an easier way of getting from (a) to (b) people will consistently choose that route.

• Guess what? By doing research that other people hate doing you will become a valuable regular source of information to an unlimited number of people.

So let’s say the word again and this time let’s say it slowly and with a smile

:O) R E S E A R C H :o)

See, it doesn’t seem so awful now, does it? Because research is what is going to save you a lot of money, make you a lot of money, and research is what all successful Internet marketers do on a regular basis.

It’s time consuming

It’s annoying

Sometimes it’s a right royal PITA (Fill in the blanks with this one ;O))

However, it’s a necessary evil so let’s learn to really love it.

Okay, now that I hope you are feeling a little warm and fuzzy towards doing research ;o), what every Internet marketer must do on a regular basis is research what advertising works.

And the first step is to find a newsletter/ezine to advertise in and to do that you need to spend a bit of time collating some information.

Here’s 10 things to do before you spend a dime on advertising:

1. Take time time to look at the newsletter publisher’s website.

2. If you like the website then subscribe to the ezine and look at the format of the ezine closely.

3. Contact the publisher and ask the following questions:

4. What is the number of subscribers?

5. Has each subscriber specifically asked to be subscribed to the list or has it been automatic through a co-op etc?

6. Is double opt-in used ie. Has each subscriber confirmed their request to subscribe?

7. How often and what days of the week is the ezine published? It is generally believed that Tuesday through Thursday are the best days for readership, however, I know of many successful ezine publishers who publish regularly on a Friday or Saturday targeting weekend readership.

8. Is the ad published in the newsletter itself or is it published as a separate ad sheet (newsletter preferred).

9. Will the publisher use your choice of subject line and, if so, will it just say your subject line (always preferred) or the words “SOLO AD” and then your subject line?

10. Is there a queue before your ad will be published (this is a really good sign)? A queue usually means that ad results are good and the ezine is a recommended advertising source.

By taking the time to wait for these answers and going over the responses carefully you will immediately be able to place ezines in rankings of importance as a result of the answers you receive.

The more “yes” answers you get to the above questions the higher the quality of the readership will be. The number of subscribers is not an indicator of how well your ad will pull. Quite often newsletters with low subscribers pull as well as newsletters with thousands of subscribers.

The bottom line at all times is the sales you receive as a result of your ad placement. The higher the readership quality the higher quality prospects and customers you will receive and the less refunds you will have to process :O).

So next time that you’re in two minds about doing things the quick way (looking for quick results with no research, high chance of monetary loss) or the slow methodical way (looking for quality results, possible delayed gratification, definite monetary savings in the long term) remember that Turtle who gave a certain self-confident Hare a big run (pardon the pun) for his money.

Now which one are youthat Turtle or that Hare?

Copyright 2003. Karin Manning. All Rights Reserved.

About The Author

Karin Manning is the author of The Ultimate Campfire Kitchen & Camping Guide which contains 580 delicious and easy camping recipes guaranteed to tantalize your taste buds. To immediately download your copy go to http://www.easy-family-camping-recipes.com

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According to Google.com there are over three billion web pages online today. So what are you doing to separate yourself from the crowd? How are you targeting your customers? How much capital are you investing in marketing? Is it working?

I hear many business owners complaining about the inability to successfully drive targeted customers to their website. I listen as they tell me about purchasing e-mail lists and buying advertising spaces on related websites. While these methods may work there are free and effective ways to drive targeted traffic to your site.

The first is the ever popular search engines. There are a number of ways to successfully optimize your website for the search engines and subsequently receive better rankings. Search engine optimization is an enormous topic and there have been many books written on the subject and businesses specializing in this service, but I will give you a few important pointers on optimizing your website.

First, be sure to have a great deal of relevant content on your website that is no more than three levels deep (the search engine’s crawler does not typically search more than three levels down). This content can include articles, white papers, case studies etc.

Second, be sure to have a large number of websites linking to yours. Trade links with other website owners and place their links in a ‘Resources’ section on your website. One of the important variables, among many, that Google will use in your ranking is the number of relevant websites that are linking to yours. So be sure the majority of incoming links to your website are from businesses that provide similar offerings.

Third, be sure to include accompanying text links to all of your pages if your current page links are buried within images. This is important because the crawler cannot see images, but it can find text links.

The next way to drive free targeted traffic to your website is to include a link to your site and small ‘hook’ in your email signature. I’m surprised at how many business owners still do not do this. This hook will be one sentence that tells your audience what you do. This “small ad” of sorts will be on every email you send out. Example:

John Smith

President

ABC Company

“Providing communications solutions in a technology driven world”

Next, get involved with various online message boards/discussion forums that discuss topics that are relevant to your business and provide a link to your website in your signature. You’ll be surprised at its effectiveness. Be sure to participate in relevant discussion forums so that you can learn and contribute the most by participating in knowledgeable topics and at the same time receive targeted clicks. Do not spam any discussion forums, this is not effective and will kill all credibility in your business and your product/service.

The next way to receive free targeted traffic is similar to exchanging links, but even more effective. Seek out partnerships with companies that offer complimentary product offerings and agree to place a prominent link to their site if they will do the same for you. You can set up a ‘Partners’ section on your homepage and display the company’s logo, link, and information.

It is important that we not forget about marketing offline as well. If you are just starting and need customer referrals don’t be afraid to give away products/services for free or at least in exchange for another company’s services. For instance, let’s say that you design websites. Offer a lawyer a free website for their company if in return they will give you free legal advice for a limited time. Also, offer a limited number of businesses free products/services. After you have provided a few businesses with your products/services and they are happy ask them to write a testimonial for you and display this testimonial prominently on your website. Also, give them a few of your business cards and ask them to send any of their friends your way as well. You’ll be surprised at how many people will hear about your business via word-of-mouth through satisfied customers.

I hope this condensed list of suggestions have helped you in formulating ideas on how to better market your website. Use your imagination and get creative in your marketing efforts. Get out there and tell the world about your website!

About The Author

Brandon Milford is the Director of Marketing for Broadwick Corporation, makers of IntelliContact. IntelliContact is a web-based email marketing and surveying software. Visit Brandon’s Blog where he covers Marketing, Design, & Entrepreneurship.

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