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This year, 2005, will see the demise of some well known Network Marketing businesses. Spam laws, spam-traps, filtering and useless leads, will all be a contributing factor. The age of mailing prospects is all but dead and buried.

Now a marketer can’t even translate his own description of a business opening without disguising the words with spaces or characters that have no relevance to the English language.

As an e-mail to a colleague read;

“I could not see my way forward in choosing you as a sponsor, due to the fact that your communication by e-mail to me was full of misquotes, spelling errors and strange characters.”

Of course, this was done on purpose, to avoid the spam traps. However, it does point a heavy finger at what ISP’s are doing and what a marketer has to do in response, to avoid their nonsensical filtering. Perhaps we ought to develop a new language?

The big question here, is what can we do about it?

The answer lies in how you wish to attract people to your business. In my experience, there are many ways but only two main options.

1). You chase or contact them.

2). They chase or contact you.

As option 1 is all but dead and buried, the answer lies in the second option. It is also the easier of the two. You must let people find you, as opposed to you finding them. That means a greater ‘web presence’ of yourself as a professional marketer.

There are web forums, marketing discussion groups, friendship sites, billboards, classified ad sites, etc. Search engine marketing, free give-aways, free advertising, free e-books, are all related to your own ‘web presence.’

There is also an alternative method - Building your own Internet Advertising Solution. Search engines have a ‘pay-per-click‘ model that has resulted in gross incomes for the relevant corporations. Today, that has become so expensive, that the small, start-up business, just can’t afford the high placement fees that the favorite keywords command.

A few months ago, I stumbled upon something that was radically different but achieved the same objective as the ‘pay-per-click’ model. Since it’s implementation, I have observed far better form responses and my hit counter is now turning at a much greater daily rate. If you want the details, mail me or take a look at my signature file.

Now, there are many ways in which you can improve your web presence. Getting involved with networking groups and posting in the forums. Joining relevant groups that have the same interests or hobbies as yourself. Setting up your own website, with your own domain name. Getting people interested in you as a person and as a viable sponsor. More use of Instant Messengers in contacting people, is also a good way forward.

The way business is being done is changing. It is changing because of spam. You have a choice. Either learn how to promote yourself on the Internet, on solid web pages, or sink in the spam traps and filters. You must have something to give, so that people get interested. Nurture that Interest and you will make the sale. Nothing attracts more than free advertising, because that is what everyone wants - more exposure!

Michael A Fowler, M.B.A.
E-Mail: Goldcard43@aol.com

Website: http://www.the-mba-way.com

Internet Advertising Solution: http://tinyurl.com/5s6az

“My only wish is to help others achieve their own financial success, through the right mediums of e-commerce.”
- Michael A Fowler, M.B.A.

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Let’s face facts - Search engines are starting to rule and dominate the way people advertise their products and services.

Gone are the days of low-cost, no-cost advertising. Now it’s all about how much the major search engines can take from your wallet, without you noticing that your advertising costs are far outweighing your sales.

Let’s be honest - It’s all about greed. They know you need the advertising, so they place it at a premium and hold an auction on their keywords. So where and how does the ‘little guy’ fit in?
After all, isn’t this the land of milk and honey? Isn’t the Internet business option the cheap solution to owning a franchise?

What’s going on?

Well, I can certainly tell you one thing - Whatever is going on, it’s not being done for your benefit! After struggling with Google Adwords and getting billed for not conforming to their stupid policies, (which by the way, were their own guidelines and resources used), I simply halted the account, never to return.

Now there’s something else going on. I call it an inversion of the Google/Yahoo syndrome. The first peoples search engine. That’s right. Now you can actually own your own piece of Internet Real Estate and charge others for advertising on the space that you grow and own. OK, so I was doubtful. I did the best thing … I talked with the CEO.

Asking awkward questions concerning any Internet startup program or business model, is just one of the things that I do best. I crack most of these things wide open, expose the weaknesses and desecrate the very foundations that most are not built upon. In several years, just three have passed my stringent evaluation.

After an exhausting hour with the CEO, he actually showed me how he can guarantee top placements in the major search engines and described exactly how this new baby would integrate with the likes of Yahoo and Google. But it does more than that… You own your own portal and that means even more exposure!

I can only welcome this sort of activity, in the face of the adversity that the major search engines are causing the small business owner. Is this an Internet advertising solution?

I believe it is. I also think that in years to come, the rightful owners of the Internet, (the users), will take back their inheritance, as the greed of the major search engines will devour themselves.

Michael A Fowler, M.B.A.
Author and Developer of ‘The MBA Way’ system.
Group Trainer and Coach for FFSI.
You can contact Michael at: Goldcard43@aol.com
Website: http://www.the-mba-way.com

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