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The marketing field is flooded with sources and experts. How does a business owner weed through these sources - and all their advice - to find someone who can help grow businesses effectively and affordably? Smart business owners always advertise with two things in mind: 1. The Ten Commandments of Marketing; 2. The Ten Commandments of the Bible.

The Ten Commandments of Marketing

1. Get a marketing plan. Even the simplest of plans can help business owners avoid wasting literally thousands of dollars and sometimes years of lost business growth.
2. A business owner’s main focus should be on growing business. Hire consultants to handle accounting, taxes, marketing or any other tasks that may distract from growing business.
3. Business owners should know their customers. Their customer is not they or their spouse or their best friend. They should constantly talk to real customers and test their message on them.
4. Pick a niche. No one is going to believe that one business or product is the best, the fastest and the cheapest. Pick one. And stick with it.
5. Advertise products’ benefits - not their features. Customers don’t care about the 786-megawatt superconductor. They just want to know how it’s going to save them time, make them money or improve their image.
6. Specialized products should be advertised through direct media channels. Products offering something for everyone should be advertised through mass media channels.
7, Keep words to a minimum. Enough said.
8. Generally, prospects need to hear or see a message at least nine times. Generally, prospects need to hear or see a message at least nine times. Generally…
9. Stay ahead of customers. Stick with what works, but watch sales trends.
If trends start changing, products and/or marketing mix may need a change.
10. Free advertising is the best kind. If something is really newsworthy, let the media know.

The Ten Commandments of the Bible

Being aware of the Ten Commandments of the Bible will help business owners select a good marketing specialist. Most marketing specialists probably can’t recite the Commandments. But they should know they frown on stealing, lying, cheating, and a few other things.

A good marketing specialist will ask a lot of questions; they’ll give some free advice; they’ll provide a very close estimate and guarantee to work within the estimated boundaries. In short, they don’t lie, cheat or steal.

Smart business owners listen to their gut instincts to find a good marketing consultant. A good one will ask a lot of questions about the specific business, its history, its successes and failures. They’ll ask where the owner thinks the business should go; they’ll give some free advice; they’ll provide a very close estimate for the work they recommend; they’ll guarantee to work within the estimated boundaries. In short, they’ll care about the Client. If they don’t, move on. This sounds like simple advice, but it’s surprising how many business owners throw out these rules and don’t listen to their gut instincts.

By following the Ten Commandments of Marketing and the Ten Commandments of the Holy Bible, success will come easier. All business owners seem to do a lot of praying when it comes to the state of their business anyway, so it just seems fitting to tie the two together.

Holly George, Award-Winning Advertising Expert & Marketing Spitfire, shows small business owners how to blast their business to the next level of success. Find out more at http://www.boostyourbottomline.com

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This year, 2005, will see the demise of some well known Network Marketing businesses. Spam laws, spam-traps, filtering and useless leads, will all be a contributing factor. The age of mailing prospects is all but dead and buried.

Now a marketer can’t even translate his own description of a business opening without disguising the words with spaces or characters that have no relevance to the English language.

As an e-mail to a colleague read;

“I could not see my way forward in choosing you as a sponsor, due to the fact that your communication by e-mail to me was full of misquotes, spelling errors and strange characters.”

Of course, this was done on purpose, to avoid the spam traps. However, it does point a heavy finger at what ISP’s are doing and what a marketer has to do in response, to avoid their nonsensical filtering. Perhaps we ought to develop a new language?

The big question here, is what can we do about it?

The answer lies in how you wish to attract people to your business. In my experience, there are many ways but only two main options.

1). You chase or contact them.

2). They chase or contact you.

As option 1 is all but dead and buried, the answer lies in the second option. It is also the easier of the two. You must let people find you, as opposed to you finding them. That means a greater ‘web presence’ of yourself as a professional marketer.

There are web forums, marketing discussion groups, friendship sites, billboards, classified ad sites, etc. Search engine marketing, free give-aways, free advertising, free e-books, are all related to your own ‘web presence.’

There is also an alternative method - Building your own Internet Advertising Solution. Search engines have a ‘pay-per-click‘ model that has resulted in gross incomes for the relevant corporations. Today, that has become so expensive, that the small, start-up business, just can’t afford the high placement fees that the favorite keywords command.

A few months ago, I stumbled upon something that was radically different but achieved the same objective as the ‘pay-per-click’ model. Since it’s implementation, I have observed far better form responses and my hit counter is now turning at a much greater daily rate. If you want the details, mail me or take a look at my signature file.

Now, there are many ways in which you can improve your web presence. Getting involved with networking groups and posting in the forums. Joining relevant groups that have the same interests or hobbies as yourself. Setting up your own website, with your own domain name. Getting people interested in you as a person and as a viable sponsor. More use of Instant Messengers in contacting people, is also a good way forward.

The way business is being done is changing. It is changing because of spam. You have a choice. Either learn how to promote yourself on the Internet, on solid web pages, or sink in the spam traps and filters. You must have something to give, so that people get interested. Nurture that Interest and you will make the sale. Nothing attracts more than free advertising, because that is what everyone wants - more exposure!

Michael A Fowler, M.B.A.
E-Mail: Goldcard43@aol.com

Website: http://www.the-mba-way.com

Internet Advertising Solution: http://tinyurl.com/5s6az

“My only wish is to help others achieve their own financial success, through the right mediums of e-commerce.”
- Michael A Fowler, M.B.A.

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For most small business owners, marketing is an overwhelming concept. They need marketing solutions that ensure a smooth-running, profitable business yet most don’t know where to begin or how to focus their efforts.

90% of small businesses don’t even have a marketing plan. It’s difficult to reach your destination if you don’t know where you’re going!

If you’re a small business owner looking for ease, focus and marketing success, we recommend that you focus on just 4 tactics:

1. Establish a memorable and unmistakeable brand identity:

The secret to business success is determined by your ability to powerfully communicate your business with laser precision and your ability to deliver a clearly-defined and consistent experience.

In a nutshell… it’s called branding, and, when done right, it ensures a thriving business with all the customers and profits you need. The secret is to establish a powerful brand identity that sings distinction. And establish that identity before you launch any marketing activities.

2. Create a deep connection with your core target audience - your potential raving fans!

Who wants and needs what you have to offer? The only wrong answer is “everyone.” If you’re a pediatrician, you may see infants and children. Are they your target audience? No! They are your patients, but it’s the parents you need to connect with to get the kids in your door. And it’s not just any parents - it’s a definite group of parents.

In marketing, you get a lot more “bang for your buck” if you focus your spending on a well-defined group of people that you enjoy working with. The better you define this group, the more effective your marketing can be.

3. Design compelling offerings that pull customers in like a magnet.

80% of all purchase decisions are based on emotion. It’s your job as a marketer to know how your customers want to feel and to get them to visualize how your services can meet their needs. People want to know, “What’s in it for me?” Tap into the emotion and create offerings that touch your customers.

4. Craft A Personal, Workable Marketing Plan

Marketing is everything you do to make your product or service more visible, more desirable and more profitable. Your marketing plan will clearly define the big picture and provide focus and direction based on the 4 ‘P’s of Marketing - product, price, place/distribution and promotion.

Since 90% of small business owners do not have a plan, you’ll have a leg up on your competition by crafting your personal, workable marketing plan to ensure that you reach your business goals.

Following these 4 criteria will transform any small business into a money-making machine guaranteed to grow your client list, sales and profits. The upfront work is the secret to a million-dollar business, literally and figuratively.

Leslie Hamp, Certified Marketing Coach & PR Whiz, shows small business owners how to blast their business to the next level of success. Find out more at http://www.boostyourbottomline.com

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