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This year, 2005, will see the demise of some well known Network Marketing businesses. Spam laws, spam-traps, filtering and useless leads, will all be a contributing factor. The age of mailing prospects is all but dead and buried.

Now a marketer can’t even translate his own description of a business opening without disguising the words with spaces or characters that have no relevance to the English language.

As an e-mail to a colleague read;

“I could not see my way forward in choosing you as a sponsor, due to the fact that your communication by e-mail to me was full of misquotes, spelling errors and strange characters.”

Of course, this was done on purpose, to avoid the spam traps. However, it does point a heavy finger at what ISP’s are doing and what a marketer has to do in response, to avoid their nonsensical filtering. Perhaps we ought to develop a new language?

The big question here, is what can we do about it?

The answer lies in how you wish to attract people to your business. In my experience, there are many ways but only two main options.

1). You chase or contact them.

2). They chase or contact you.

As option 1 is all but dead and buried, the answer lies in the second option. It is also the easier of the two. You must let people find you, as opposed to you finding them. That means a greater ‘web presence’ of yourself as a professional marketer.

There are web forums, marketing discussion groups, friendship sites, billboards, classified ad sites, etc. Search engine marketing, free give-aways, free advertising, free e-books, are all related to your own ‘web presence.’

There is also an alternative method - Building your own Internet Advertising Solution. Search engines have a ‘pay-per-click‘ model that has resulted in gross incomes for the relevant corporations. Today, that has become so expensive, that the small, start-up business, just can’t afford the high placement fees that the favorite keywords command.

A few months ago, I stumbled upon something that was radically different but achieved the same objective as the ‘pay-per-click’ model. Since it’s implementation, I have observed far better form responses and my hit counter is now turning at a much greater daily rate. If you want the details, mail me or take a look at my signature file.

Now, there are many ways in which you can improve your web presence. Getting involved with networking groups and posting in the forums. Joining relevant groups that have the same interests or hobbies as yourself. Setting up your own website, with your own domain name. Getting people interested in you as a person and as a viable sponsor. More use of Instant Messengers in contacting people, is also a good way forward.

The way business is being done is changing. It is changing because of spam. You have a choice. Either learn how to promote yourself on the Internet, on solid web pages, or sink in the spam traps and filters. You must have something to give, so that people get interested. Nurture that Interest and you will make the sale. Nothing attracts more than free advertising, because that is what everyone wants - more exposure!

Michael A Fowler, M.B.A.
E-Mail: Goldcard43@aol.com

Website: http://www.the-mba-way.com

Internet Advertising Solution: http://tinyurl.com/5s6az

“My only wish is to help others achieve their own financial success, through the right mediums of e-commerce.”
- Michael A Fowler, M.B.A.

Tags: advertising, free, free advertising, internet advertising solution, marketer, marketing, networkingadvertising, free, free advertising, internet advertising solution, marketer, marketing, networking

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Every business person who has any kind of product or service, and the merest

beginning of marketing sense, invites TESTIMONIALS.

These might be called “reviews” or “peer reviews” or “customer comments” but

they are all testimonials - a third party endorsement as to the merits of a

product which helps another potential customer decide whether they wish to

engage with this product or service.

Customer testimonials are a wonderful thing for the merchant/marketer, because

customers often pick up on benefits the marketer hadn’t thought of, and their

use of personal words and phrasings can bring the product/service to life in a

whole new way.

Whenever I am asked by someone to submit a testimonial, I am always delighted.

If I like the product or the person involved, this is a wonderful opportunity

for me to pay back in kind whenever I can.

Because I always heed a call and have written many reviews and testimonials, I

learned that there are AMAZING BENEFITS in testimonials - you actually get much,

much more that you give on this occasion!

Here’s what YOU get out of it:

The first benefit is peer-to-peer lifting.

If you comment meta on an expert’s products, or review it, or give a

testimonial for it, it puts YOU on a par with the peer you are reviewing and

raises YOUR status.

A real testimonial is signed with full name and contact details; that is

absolutely a perfect “mini advertisement” for you, right there!

Next, we have the marketing challenge of writing a GOOD testimonial for print,

and to create one for audio, or voice recording, with the onset of audio

testimonials you can now hear on many commercial websites.

For a lot of beginners in marketing, to get away from their own products and to

consider things from the CUSTOMER’S point of view for a change for someone else

is just what the doctor ordered to get some new perspective ON THEIR OWN

products and marketing efforts and wordings.

So this is also a great learning exercise as well.

Wherever the testimonial goes (and some of our most used testimonials from

peers are on more than a dozen websites, on stationary, catalogues, products,

advertisements, print brochures - everywhere!) there goes YOUR name, YOUR web

address - that’s the REAL PAYMENT for a USEFUL testimonial from the person who

asked for it.

And that’s FREE QUALITY ADVERTISING!

What is a useful testimonial?

Useful testimonials contain:

• good soundbites (no third party waffle, in other words),
• congruency and enthusiasm,
• no self advertising,
• GIVING to the thing you’re testifying to with all your heart and soul;
• short and concise;
• clearly highlighting BENEFITS YOU have really received from the product

  or service;

• HONEST.

Useless testimonials, ones that will NOT get printed, used, displayed on the

other hand are those which:

• try to sell yourself on the back of the other or their products,
• convoluted ambiguous waffle,
• going on about some hobby horse of self instead of focussing on THE

  BENEFITS OF THE PRODUCT OR SERVICE;

• sounding arrogant,
• trying to be cleverer than the product you’re reviewing or commenting

  upon.

So, and to sum up, this is what you get for under ten minutes of your time

when you choose to write and submit a star testimonial.

• Status.
• Valuable learning experience.
• FREE and possibly LONG TERM HIGH QUALITY advertising for yourself.
• Your chance to reach a new and different audience.
• Finding out about giving leading to receiving in actuality.

All for ABSOLUTELY FREE!

And here’s the last tip.

When you see a product or service that uses testimonials, which you also use and

where you are aware of the benefits, stop and send in your testimonial

immediately.

If you support it by a picture of your beautiful self, it is even more likely

that the recipients will be delighted to display it for them AND for you - and

this is advertising exposure of the highest quality indeed.

For an example of a much viewed testimonials page, take a look at Enchanted World Testimonals page here.
For a great book on Wealth Creation, check out The MindMillion Wealth Creator by Silvia Hartmann.

Tags: free advertising, free quality advertising, peer reviews, reviews, silvia hartmann, testimonialsfree advertising, free quality advertising, peer reviews, reviews, silvia hartmann, testimonials

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