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Banner ads are boxed in ads and are often seen at the top of a Web page. These might be text that change in wording every few seconds, ads for a specific site or product, free offers, or a combination of eye-pleasing devices or phrases advertisers hope will tempt Web surfers to click on the ad.

Banner ads will catch your prospect’s eye quickly. They are colorful and vary in dimension. This makes them something that is not often missed. To create a good ad, place it where it will be seen easily. This will definitely generate traffic to your site.

At the same time, having a banner ad on your own site will mean that you are paid for displaying it. This is good for your business.

Charging for banner ads
Banner ads can be charged by impression, so each time your ad flashes up on the screen you are paid. With a rotating banner, your ad might appear every third rotation or impression. This will cost approximately $0.02 an impression.

Banner ads can be charged per “click through”. Charges are only levied when someone actually clicks on the ad. If you create a truly attractive ad, people with click through.

Where to place your banner ads
The best position for banner ads are placed at the top of the most popular search engines. At the same time, go with placing your ads positioned on sites with topics similar or complementary to yours. This will reach your target market fastest. At the same time have your ad placed on the same page as any reference to your website.

Another good bet is to have your ad placed on a search engine results page when particular keywords are selected. This will also reach your target market.

Frame your banner ads
Framed banner ads are more attractive. They are more aesthetically pleasing to your prospect’s eye. When your prospect opens your framed ad on another site, they are still contained within your site. You can also have the banner ad open up a new browser window when it is clicked on to. The good thing about this is that you do not lose your customers altogether. Your visitors will revert back to your own site when they close the second browser window.

Banner ads are creative, eye-catching, aesthetically appealing and affordable. They give you many opportunities to bring across your important message in record time, leaving your prospect with an on-the-spot opportunity to make a decision. Many a deal is closed thanks to banner advertising making them an ideal revenue-generating tool.

Matt Bacak became “#1 Best Selling Author” in just a few short hours.
Recent Entrepreneur Magazine’s e-Biz radio show host is
turning Authors, Speakers, and Experts into Overnight Success Stories.
Discover The Secrets To Unleash The Powerful Promoter In You! Sign up
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Banner ads enjoyed their highest level of prominence right before the Internet bubble burst.

For this reason most online marketers look down on them.

When you conduct an informal survey of online businesses you will discover that the majority would not use them, and would prefer 10 to 1 to use text based ads.

Text based ads have proven to be more effective than banner ads, and are used more to advertise products and services online.

But this does not mean that banner ads cannot be used to advertise online.

As a matter of fact, there are times when an online business will need to use banner ads.

Situations that require the usage of banner ads include sites that have already been saturated with text based ads, such as pay per click ads, product reviews, and links.

You can even see an increased response rate to your banner ad if it is the only one being displayed on the site. More so if it enjoys prominent positioning on the page.

My experience does show that consumers will respond to banner ads if they are designed within certain parameters.

In order for the banner ad to receive a decent response rate it needs to be a professional looking graphic. Consumers will respond according to the attractiveness of the ad, so make sure you use a professional graphic designer, or use a nice looking banner ad supplied by your affiliate program.

The banner ad must also have a very clear message as to what it is offering. Confused consumers will simply move on and explore their options on the site, including simply exiting the site.

Successful banner ads use text that stress product benefits of the products being offered.

Banner ads that combine these three traits can see higher click through rates than text based ads.

They accomplish this by using the image to capture the eye’s attention, and the text component to motivate the consumer to click on it.

Donny Lowy has set up http://www.billionfreeads.com to show entrepreneurs how to advertise for free.

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