AdvertisingSolution.info

A simple answer to that is: Yes, Marketing Miracles happen!
But, these marketing miracles do not just happen. The
process is not instant. It is sequential. It takes planning
and the planning requires decision and focus. The decisions
must be well thought out and the focus must be spot on.

According to most successful marketers, those that write
down their goals are more likely to succeed than those that
do not. Whether success is from the actual ‘writing’ of
goals or simply ‘having’ goals is not clear. But what is
clear is that ’setting’ a goal is a key component of
success.

Most would not set out to reach a destination without goals
much the same one would not plan a trip without a map.
Create a set of goals and a system [plan] to follow and use
it.

Set your goals and establish a plan. If you are marketing on
the Internet your website can be a key tool. Decide how you
are going to use this sales tool to your benefit.

It is said that, on average, we are exposed to 3000
advertisements a day. It is also said that 90% of this
advertising is forgotten in 72 hours. So your first goal is
to create an identity that will make an impact first time
out. If this can be accomplished you are ahead in the game.

We are living in the ‘information age’ where the hunger for
information should be embraced. The explosive growth of the
Internet is a powerful reinforcement to the fact that
content really is king. The majority of people will tend to
ignore advertising but continually seek news and knowledge.
Use the Internet to your advantage by packaging with good
content.

The intention is to increase the opportunity for success of
every business promotion with the aim of giving the consumer
an advertising piece that is memorable.

Your strategy for a Marketing Miracle:

Goals:
Set your goals - what is the end result of your marketing?
Is it to sell 1000 widgets?

Research:
Define your market - who are you trying to reach?
Define the method - how are you going to reach your market?

Plan/Organize:
Find the best ways to reach your identified target audience.

Then choose the best methods to reach your targeted market.
By not doing so you are liable to spend a lot of money
advertising in all the wrong places.
Lay out your plan in a manner that will provide best
results

Test:
Test your plan and track your advertisements and promotions.
See what is successful.
Depending on your testing results you may need to make
revisions.

Market:
Below are places that will expose your marketing plan and
promotion to the masses.

Articles or Press Release Submissions - By writing articles
and submitting them to ezines and newsletter editors, for
inclusion as a feature article in their ezine/newsletter.
You will be able to end the article with a “byline” or
“resource box” which is a few sentences about your online
business, and with a hotlink to your site. There are tens of
thousands of PR outlets if your article gets included in
just a handful of these article submission sites; you could
find your article in front of a few hundred thousand
readers!

Local/Regional Directory and Portal Submissions - If you
have a local business, submit to local/regional
directories.

Classified Ad Submissions - We Place bulk purchased low-cost
ads in various online and offline newspapers and magazines
which reach your target prospects.

Targeted E-mail - Send email to permission or targeted
opt-in lists. (”permission marketing”) We can reach
thousands a day with this method.

Submit a National Press Release - A press release can be an
effective way to get traffic to your site. We can post it
over 40,000 contacts.

Post to NewsGroups - Find newsgroups related to your
industry, or that your target audience would be reading.
Then make some intelligent posts, contributing to the
ongoing discussion(s). If done correctly, newsgroup postings
can bring you a great deal of traffic.

SafeList Advertising - You can join safe-lists, or pay a
service to place safe-lists ads and advertising for you.
Many do read the emails, especially if the subject line
grabs them. They often check their safe-list email to verify
that their own message has been properly sent. When doing so
they often check out other interesting safe-list emails.

Follow-up Email Campaign - Virtually every pro marketer uses
this powerful technique. Use automatic follow-up
autoresponders to email a series of sales messages to your
prospects, on preset days or intervals.

PPC Search Engine Listings - Use PPC to really target your
market. Keywords will capture those interested in your
product and deliver them to your door.

Don’t sit by and wait for all your planning and efforts to
flow without monitoring:

Send Additional Press Releases - Stay in front of the media.
If possible send out approximately one press release per
month.

Place Additional Ads - Once you have developed a winning
promotion find additional ad space that will target your
prospects. Increase your advertising results by gradually
advertising in publications with larger and larger
circulations. Always continue to measure your advertising
effectiveness.

More Targeted E-mail - Once you have determined that
targeted emailing is working for you multiply your efforts
and do double, triple, or even ten times the amount of
mailing.

Consider Joint Venture (B2B) Marketing - Setup JVs (joint
ventures) with other marketers and businesses.

Consider a weblog and RSS feeds.

So we ask the question again, Marketing Miracles - Do they
just happen? If you have followed the basic guidelines of
successful marketing you can now answer that yourself.

Judy Webb is the Administrator at
http://www.TheWebbPage.com/articles.

Submit an Article if you
feel that there is a benefit to you. Feel free to reprint
this anywhere, and include this resource box.

Share This

So you’ve tried direct mail, advertising, you’ve got a web site, maybe you’ve even tried networking as a marketing strategy. These and many other marketing strategies are all good and if performed properly will most likely bring you favorable results. A word to the wise here though, some of them can run you a fortune in marketing costs. And in my experience, cost has a lot less bearing on effectiveness than one would like to believe. Now being a fan of Jay Conrad Levinson and his concept of “Guerrilla Marketing”, I am always on the lookout for innovative and inexpensive ways to market. And what I have for you here certainly fits that bill.

I believe Napoleon Hill in his 1930’s classic book “Think and Grow Rich” was the first person to coin the phrase “Master Mind” and he defined it as: “Coordination of knowledge and effort, in a spirit of harmony, between two or more people, for the attainment of a definite purpose.”

Hmmm So basically it’s building a team that leverages their collective brains and brawn to help one another get what they want.

So let’s not beat around the bush here. Are you ready for the secret marketing strategy? Well here goes It’s quite simple really there is strength in numbers. Two minds are exponentially more capable than one mind alone. In this equation, one plus one does not equal two, it more closely resembles eleven. We’re talking about leverage here. The secret is simply to gain leverage by creating your own mastermind. Not just any mastermind though; One that specifically focuses on marketing - a “Marketing Mastermind” so to speak.

So my proposal to you is to take that exact concept of a mastermind as Napoleon Hill defined it, and niche it to focus primarily on marketing.

So real quick what should this mastermind look like? My suggestion would be 4 to 8 members from different, non-competing industries, meeting weekly to discuss how they can help each other market their respective businesses - Plain and simple.

Now it’s not my intention here to educate you in any detail on how to set up and effectively participate in a mastermind group, as there are plenty of resources out there already that can do that for you, it is simply to share with you what’s possible by leveraging this concept to support your marketing efforts.

Personally, I see this strategy as a phenomenal way for organizations, especially smaller ones with little spending money for marketing, to use the power of leverage to broaden their capability and effectiveness.

While the benefits of doing this could be endless, let me just share with you five of my favorites:
1. Plain and simple, it keeps you in the conversation of marketing.
2. It can provide you with unbiased feedback, brainstorming, and marketing advice based on experiences of what has worked, or hasn’t worked for your mastermind teammates.
3. You will significantly expand your reach and go beyond who you know and tap into who your teammates know. Now depending on what the group agrees to, you may gain access to the client list and/or mailing list of the other members. Additionally, you can explore the possibilities of joint marketing initiatives and joint venture arrangements where multiple parties share in the results.
4. You’ll be held accountable to get done what you say you will get done. This alone inspires people into action and action ultimately leads to results.
5. The list can go on and on and on however, best of all, masterminding is free!

So need I say more? I sincerely hope you’ll take this strategy on and try it on for a while. What do you got to lose? - It’s free. Remember, there’s power in numbers so build your “Marketing Mastermind” and reap the rewards today!

© 2006 Online Marketing Muscle — All Rights Reserved.

Online entrepreneur Dean Mercado, “The Motivational Marketer,” is creator of the acclaimed ‘Pumped Up Networking’ system geared to explode your business through professional relationships. To learn more about it and to sign up for his FREE eZine the ‘Marketing Minute’ - a weekly multimedia eZine designed to give you a jolt of marketing wisdom in less than 5 minutes, visit http://www.OnlineMarketingMuscle.com.

Share This

Meet the five W’s: Who, What, When, Where, Why.

Oh, them, you say. Inverted pyramid and all that journalism stuff. The five W’s are old-timers, old news.

Well, yes. But there’s a reason they’ve been around a long time.

Plus, I’ll let you in on a secret: They’re not just for reporters writing breaking news stories or publicists cranking out press releases. You can apply the 5 W’s to marketing pieces, even advertising. Let me show you how.

Beyond PR

The five W’s have long been the mainstay of PR professionals who must write newsworthy press releases to get media attention for their clients. By effectively using the five W’s, they’re speaking the language of journalists and the news business.

However, marketing, advertising and sales promotion are undisguised selling. How do the five W’s apply? Let’s run through them. Think about an ad, Web site, brochure, or sales letter.

Who - Who is the audience, customer, or prospect? Who are you?
What - What is the product, service, offer?
When - What is the time element? Why is it important or urgent now?
Where - Where is the market(s) or company (yours and/or theirs)?
Why - Why should they respond or buy? What are the reasons or benefits? Why you instead of your competitor?

I’m not suggesting that the five W’s are a marketing cure-all.

You still need to stick to marketing basics: presenting products and services as solutions to problems; showcasing features and benefits; providing proof with testimonials, opinions and statistics; and having a strong call to action.

Simply use the five W’s to help flesh out all aspects of your message.

Stress-free Interviewing

With a firm grasp of the five W’s, I believe you can adequately steer your way through any interview. The five W’s give you the question-asking framework to approach any person, subject and project.

Ideally, you prepare for an interview, considering the focus of your piece, gathering background information and preparing questions in written form or in your head.

The five W’s are a good starting point, but you’ll find them absolutely indispensable in those instances when you have little or no time to prepare for an interview. The five W’s will help you ask some decent questions and come away with what you need to write the piece.

Don’t Forget ‘How’

Not widely publicized because it doesn’t begin with a “W,” “how” is a frequent sidekick of the 5 W’s.

How important is “how”? It’s of prime importance in every rags-to-riches story. We all want to know how they did it. It’s critical to new technology, as in how it works. You can probably think of other examples. Lean heavily on “how,” for it can be just as important as the five W’s.

Copyright (c) 2006 Neil Sagebiel

Neil Sagebiel is a veteran copywriter who has served clients such as Microsoft, The Seattle Times, Lucent Technologies, March of Dimes, Airborne Express and Unisys. To sign up for his FREE expert tips to help you write better and sell more, visit http://www.neilsagebiel.com.

Share This