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How would you like to reach millions of people with your products and service for free?

That is exactly what occurs when you start writing articles and submitting them to hundreds of ezines. Currently there are tens of thousands of ezine publishers online and almost all of them have one thing in common. They are all looking for good content to publish in their newsletter.

If you have good content (not a sales letter cloaked as an article), then you can be their savior. You can give them exactly what they need. Then, they will give you what you need in exchange. They will give you exposure for your business.

Every article comes with a resource box attached at the end of it. While your article should not be an effort to promote your business, your 4 to 6 line resource box should be an outright ad for you and your business. You are free to advertise your website, your products, your services, or any affiliate program you are a member of.

You may say to me that you are not a writer. Well, that just doesn’t matter. What do you know about your industry? I am sure there is something you know. The writing style online is not that of English professors. The best explanation of what is popular in the online world would be to define it as a “down home” style of writing.

Since the technology we are all using seems so impersonal, your readers are seeking someone who is real. You can write in a conventional tone. Below is a quick step by step system to writing your first article.

1. Decide on a topic

You want to choose a hot online topic. What are people talking about on the news, in discussion boards, and in ezines that you are receiving? Look at the articles from some of the magazines in your industry to gauge where people’s interest is at. You want to make sure that your article is covering a subject people are excited about.

2. Create a Title

The title will make or break your article. A title for an article is just as important as a headline for an ad. If your title doesn’t grab people’s attention they will never read the rest of the article. If they don’t read the article, they won’t see your resource box. Write a minimum of 10 - 20 titles and then let your family or friends pick the most interesting one to use in your article.

3. Write 3 - 5 Major Points

The key to making your writing easy is dividing up the content. Through creating these main points you can also establish a flow to the article. Using a step by step system will also help you stay organized in your mind.

4. Decide on the number of words, probably around 300 - 500 for ezine articles

Most ezines publish shorter articles than you what you see in magazines. The best number to plan for is to create articles that are around 300 - 500 words in length. Although some ezines may ask for a little bit longer articles.

5. Divide up the number of words and create each section invdidually

If you have 5 points, each one only gets 100 words. Once you add on a short introduction and a short conclusion, then you are at about 80 words per section. If you have 3 points, then each section will have around 150 words plus an introduction and conclusion. It is easier to get started when you think of it like this. You don’t have to write 500 words. You need to write 150 words.

6. Create Your Resource Box

Give your contact info such as your name, email address, and web site. Then, give one or two benefit phrases, headlines you could say, along with web site links. You will receive your absolute best results if the benefit phrases coincide with the article you have just written.

7. Edit it

Take a step back after you have written and prepared your article. Sleep on it. Come back to your article the next day and edit it. Re-phrase sections that you can make better. Do a spell check. It is amazing what a short rest will do for the creative process.

8. Email it to ezine publishers with a short covering letter.

Find a large section of ezine publishers with their name and contact emails. Send it to them with a short personalized cover paragraph at the top. Personalization is a major key since most ezine publishers receive hundreds of these emails every day. You need to make your emails stand out from the crowd.

Thanks for reading my article. Please feel free to rate it at the bottom of this page.

Jason

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Jason Morris is co-author, search engine optimization and marketing consultant of Business Phone Systems Direct. An established communications company, offering advice and implementation of high quality business phone systems.
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One of the greatest challenges to effectively marketing a business is determining which marketing method is best for your business.

Most people look at what their competitors are doing to market their businesses and then simply imitate that, whether good or bad.

The best marketing strategy does not involve selecting only one or two marketing approaches that we see others using. The best marketing approach resembles an octopus.

An octopus is very effective at catching food with eight limbs. If the octopus loses one limb it may momentarily lose some of its strength and agility, but it adapts and continues on as an effective hunter and predator.

It’s the same with marketing your business. The more marketing approaches you use simultaneously the more successful you can become and the easier it is to continue growing your company.

You will continue to thrive despite the challenges facing others. No setback in any one marketing approach will ever devastate you or pose major problems.

Despite this, many companies use no more than two or three methods at most to bring in business.

Few realize that there are over 100 methods for bringing in new business, for increasing web traffic, for selling more to existing clients, and for increasing repeat sales that their competitors are not using.

They basically imitate worms in their marketing attempts. A worm’s approach to life is singular. It does not use multiple limbs because it has none. Its existence is slow and labor-intensive. Very unlike an octopus.

The great thing about this is that most competitors are making this same mistake. They may be too busy, too shorthanded, or too myopic to do much more than hand out boxes of business cards and sit around talking ‘fish stories’ of the one that got away.

That is a marketing approach to avoid.

Instead use as many marketing methods as make sense for your industry, your market, and your company. Then you will become a marketing octopus while your competitors remain marketing worms.

Where can you find a listing of more than one or two marketing methods?

Andr

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When asked “what business are you in” many business owners often identify an industry, for example, “I’m an accountant” or “I run a beauty salon ” or “I own a restaurant.” But claiming to be part of an industry is not what attracts customers. Customers come to you because you offer a specialty.
For example, which advert are you mostly likely to respond to:

Advert 1: “Established since 1985, you can be assured of a great service.”

Advert 2: “Experts for all small to medium sized businesses”

Advert 3: “We specialize in new start-ups”

The chances are you’d be more likely to call the company who placed Advert 3 Why? Because they tell you exactly what they do best. They specialize, they fill a niche!

So, if you were a start-up company you would be looking for a firm of accountants that provides this specific service to fill your immediate need.

In fact most companies, whether big or small, direct their marketing to select niche audiences. Even the country’s largest manufacturers target specific market segments to maximize the effectiveness of their programs and often market different niches for each product group.

Niche marketing can be extremely cost-effective. By targeting a specific niche, your marketing budget can go a lot further. As opposed to mass (general marketing), your marketing efforts will be high impact and targeted: people who have a specific interest or need can usually be found in the same places.

Andrew Ludlam is a client attraction expert, and Director of Maverick Marketing Solutions. If you’re deadly serious about maximising the potential of your business, then I urge you to visit http://www.maverickmarketingltd.com and sign up for the monthly ‘Maverick Marketing Solutions Newsletter’… where you’ll also receive the FREE white paper “Six Magnetic Ways To Attract More Clients To Your Business In The Next 90 Days..!” (Value $37)

Warning! This could be the last business marketing website you ever need to see…

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