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“Research”

Let’s say it again

“Research”Grrrrrrrr.

The word “research” can make many eBusiness owners cringe. Why? Because it sounds like such hard work.

Let’s analyse the word itself. “Search” means to go looking for something and “re” means “again”. Put them together and it means to go looking for something again.

Guess what?

Research is hard work. However, to survive online research must be done and it must be done on a regular basis. So if you don’t like doing research, well basically, that’s too bad. It’s time to take it by the hand and make it your friend because you need to do research to be a successful eBusiness owner for these reasons:

• Research is going to take time, however, in the long run it’s going to save you a lot of money.

• Research is what’s going to set you apart from everybody else. By taking the time to research hot topics, hot websites and the latest techniques of Internet gurus you are going to learn what is currently working and what is currently not working - taking advantage of the mistakes that others have made - and that information alone is priceless.

• Research is going to make you look like an expert. People will want to join your list, belong to your private site, read your books because they know you spend the time researching the latest up to the minute trends and techniques.

• Research is what the majority of eBusiness owners avoid doing like the plague. Why? Because people are inherently lazy and if there’s an easier way of getting from (a) to (b) people will consistently choose that route.

• Guess what? By doing research that other people hate doing you will become a valuable regular source of information to an unlimited number of people.

So let’s say the word again and this time let’s say it slowly and with a smile

:O) R E S E A R C H :o)

See, it doesn’t seem so awful now, does it? Because research is what is going to save you a lot of money, make you a lot of money, and research is what all successful Internet marketers do on a regular basis.

It’s time consuming

It’s annoying

Sometimes it’s a right royal PITA (Fill in the blanks with this one ;O))

However, it’s a necessary evil so let’s learn to really love it.

Okay, now that I hope you are feeling a little warm and fuzzy towards doing research ;o), what every Internet marketer must do on a regular basis is research what advertising works.

And the first step is to find a newsletter/ezine to advertise in and to do that you need to spend a bit of time collating some information.

Here’s 10 things to do before you spend a dime on advertising:

1. Take time time to look at the newsletter publisher’s website.

2. If you like the website then subscribe to the ezine and look at the format of the ezine closely.

3. Contact the publisher and ask the following questions:

4. What is the number of subscribers?

5. Has each subscriber specifically asked to be subscribed to the list or has it been automatic through a co-op etc?

6. Is double opt-in used ie. Has each subscriber confirmed their request to subscribe?

7. How often and what days of the week is the ezine published? It is generally believed that Tuesday through Thursday are the best days for readership, however, I know of many successful ezine publishers who publish regularly on a Friday or Saturday targeting weekend readership.

8. Is the ad published in the newsletter itself or is it published as a separate ad sheet (newsletter preferred).

9. Will the publisher use your choice of subject line and, if so, will it just say your subject line (always preferred) or the words “SOLO AD” and then your subject line?

10. Is there a queue before your ad will be published (this is a really good sign)? A queue usually means that ad results are good and the ezine is a recommended advertising source.

By taking the time to wait for these answers and going over the responses carefully you will immediately be able to place ezines in rankings of importance as a result of the answers you receive.

The more “yes” answers you get to the above questions the higher the quality of the readership will be. The number of subscribers is not an indicator of how well your ad will pull. Quite often newsletters with low subscribers pull as well as newsletters with thousands of subscribers.

The bottom line at all times is the sales you receive as a result of your ad placement. The higher the readership quality the higher quality prospects and customers you will receive and the less refunds you will have to process :O).

So next time that you’re in two minds about doing things the quick way (looking for quick results with no research, high chance of monetary loss) or the slow methodical way (looking for quality results, possible delayed gratification, definite monetary savings in the long term) remember that Turtle who gave a certain self-confident Hare a big run (pardon the pun) for his money.

Now which one are youthat Turtle or that Hare?

Copyright 2003. Karin Manning. All Rights Reserved.

About The Author

Karin Manning is the author of The Ultimate Campfire Kitchen & Camping Guide which contains 580 delicious and easy camping recipes guaranteed to tantalize your taste buds. To immediately download your copy go to http://www.easy-family-camping-recipes.com

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That is the question, you should be asking yourself. Many feel that it is I’m sure. But is it really!

Which scenario is better or best for your business, marketing and advertising everyday spending more than you marketing budget allows each month. Or marketing your business based on last years marketing cost for five months straight where after five months you market your business no more.

You will have no reason to, because your clients will be calling you at will. That’s right I’m talking about a campaign that will free you up to do business without having to pay one dime on marketing after a five month campaign that will in form your potential clients of your business or service.

It can be done; I will prove it to you with a brief example of it happening to me. I own a pick-up truck with a snowplow on it. To show you that this works I am going to talk about last years snow storm where my clients from over a year ago,
called for my business this year.

What makes this so amazing is that I only plowed for these businesses once, during the entire winter season. Never made contact again until they picked up the phone for service this year.

Now that to me is marketing, you can achieve the same thing by marketing your business all the time. It does not matter where you are or who you come in contact with you must always market yourself or your business.

This would mean promoting your self all the time with flyers, business cards, ads and what ever else you could think of within your means. When you go to the store, hand out a card. When you are in the supermarket put up some flyers on the community board. Take one day a week during your campaign handing out your business cards to local businesses that will benefit from your service.

At the doctor’s office hand out your cards to other patients, and staff. They may not need your service at that particular moment but they will remember you. Depending on the type of business you are in, offer samples or show pictures of your work while you are handing out your marketing materials.

How will you get calls if no one knows what you have to offer? You have to show them, tell them and let them see what you do. Use people around you as well friends, family and co-workers alike. Let everyone you know, what you do and how they can contact you.

You can go a step further, send letter or email local businesses about your business along with some business cards or flyers or a brochure if you are
mailing a letter announcing your service. It will pay off in the end, you will see.

In conclusion, you can get to the point of having you clients call you for business. This is nothing new nor is it something is impossible. My example above should be proof enough that it possible. This was a total of 3 clients I had no contact with for over a year, they remember my little slow plowing service like it was yesterday. You too could experience the same effect ten fold.

Michelle has been online for about 7-years now. She started out on ebay which she still does some work on occasion. After doing the ebay thing for 2-years Michelle moved over to Internet and Affiliate Marketing. She has not stopped since. Build your own home business now visit http://home-making-money.com for more information today.

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At the turn of the 21st Century, there was an explosion in information and the way it was delivered. Advertising firms, marketing organizations and businesses of every type across the globe needed to adjust their thinking and strategies moving forward. The Internet was changing the way everyone exchanged information and did business everyday, and it was really starting to show (this time).

Winning companies were sprouting up all over, profits were being made, conversion was key, spam was out, traffic was on the increase and so were online sales. There was a belief that anyone could be successful online, your company size and wallet did not determine your placement or success online. Just show up in the first two pages of Yahoo!

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