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The whole idea of Niche Marketing is exciting! The possibilities are endless, as there are literally millions of people surfing the web, the vast majorities of whom are here for two reasons . . .

Namely, to learn something or to buy something!

The trick, for a salesperson, is to find out what it is they’re looking for and get it into their hands.

Niche marketing narrows down the whole process of supply and demand. It enables you to pinpoint the products or services that are most sought after, and concentrate on those. This is helpful because most people who come to the Internet are searching for a specific item or piece of information, and they don’t want to invest in a whole lot of time and expense having to wade through stuff they aren’t interested in or want.

It gives an eBook marketer the ability to produce informational products much faster than in a more generalized market because he or she is focusing on one issue and so is not required to include all the details of how one arrives at the particular question.

For example, take the idea of “niche marketing” itself. When one proceeds to write about it, it’s already a given fact that most people who want to know what it is or how it’s done do not need to know everything there is to know about Internet Marketing as a whole.

The given is that, if they are curious about niche marketing, they most probably have already looked into the more generalized category and don’t need to get into it again. All one has to do then, when explaining niching, is to use references to the general category if need be.

So it becomes a much simpler process of writing about the specific area of Internet Marketing called Niche Marketing. Simpler usually means faster, faster means more production and a greater ability to get product out as the demands and trends change!

Niching also opens the playing field wide, because it allows a marketer to niche his or her niche down even more specifically into smaller and smaller niches. Now, under normal circumstances, this might be considered marketing suicide, because the smaller and more focused the topic, the less the odds of finding a large grouping of people wanting to know it.

But for your average Nicher, it’s a gold mine!

Using the same example above, one could get into smaller niches a couple of ways:

Suppose you wrote a book called ” How to Niche Market” and it became a hit. Your next book could be called “How to Niche Market Using Informational Materials”, or “How to Niche Market Computers”, or anything along those lines.

All you’d need to do is change some of the content of your original book, get more specific in your focus on the announced topic and you’re done!

Or . . .

You could approach niche-niching like some of the big name companies do!

Remember One A Day vitamins? Go to the drug store and check them out now! You won’t just find the single “one time a day” vitamins that you may have taken as a child, rather you’ll find a whole array of One A Day vitamins sitting side by side on the shelf.

There are One A Day vitamins for kids, for sports, for seniors, for expectant mothers, for stress, etc. And they’re not the only company doing Niche Marketing either! Take companies like Parker Brothers who produce games like Monopoly. How many “editions” of the same game have you seen?

That’s Niche Marketing at it’s best!

So why not “How to Niche Market ~ Newbies Edition”, or “How to Niche Market ~ Author’s Edition”?

As was mentioned at the beginning of this article, the possibilities are endless! A Niche Marketer could spend years producing “edition” versions of a single eBook, pumping out one a month or even a week, and still have fresh material that would be appealing to someone.

If you understand that you don’t have to sell your stuff to everyone to make a good living at marketing, but rather know how to hit your specific target groups over and over again, then you should perhaps consider strongly about getting into Niche Marketing!

About The Author

Ken Nadreau is the author of the new book, “Get Niche Quick!!!”, and has helped thousands of people find a more rewarding future through his consulting and motivational work. He has successfully started and ran more than twenty businesses, for himself and for others, both online and off.

http://get-niche-quick.com

http://taoenterprises.com

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There are many ways to market a product or a service and providing the potential clients and customers with testimonials is one of the best ways to market.

The power of testimonials can never be underestimated. People, especially nowadays, will only purchase products or avail services which have been referred to them by people whom they know. But most of the times, this is not an option that is in the hands of the business owner, he has to do the next best thing, which is to get testimonials from his past clients.

Testimonials are living statements from past customers or clients which states that they were satisfied by the product/ service. Every business must have testimonials to be able to stand out in the ever crowded markets.

There are many benefits of having testimonials. Here are some of them.

Testimonials appease the target market

Testimonials usually lessen the doubts of the target market. There are a lot of scammers and con artists nowadays, and this has turned the market into a fearsome one. Credible testimonials provide security to the people who are eyeing at a certain product or service. The provision of testimonials gives people a much more relaxed attitude towards a product or service.

Testimonials assure quality

Aside from confirming the existence of a business and lessening doubts, testimonials provide assurance to potential customers and clients of the quality of the product or service. The fact that they took time out to be able to write testimonials about the product reflect their levels of satisfaction towards the product/service.

Testimonials give advantage

Credible testimonials provide a competitive advantage for the product/service. There are many products and services out there and one of the ways to stand out from the rest is the use of credible testimonials.

There are many types of testimonials. Testimonials are usually categorized according to the source. Here are a few examples:

a) Testimonials from satisfied customers

This is probably the most effective type of testimonial. Nothing beats a testimonial from a satisfied customer because it is a picture of what the product/service is all about.

b) Testimonials from experts

Experts can be credible sources of testimonials. If a renowned dermatologist writes a testimonial for a beauty soap, it will surely help in boosting its sales, wouldn’t it?

c) Testimonials from celebrities

In a world that is run by mass media, celebrities have become powerful sources of testimonials. Today, even infomercials are infested by testimonials from celebrities.
People may think that getting testimonials from celebrities will cost a lot, but if it’s a real testimonial, celebrities may even waive their talent fees.

There is much more to making a testimonial an effective tool for marketing than gathering them. Good testimonials are the ones which can be compressed into a few catchy words. “I lost 20 pounds in two weeks time!” is an example of an eye-catching testimonial. However, one must never rephrase or edit what the client had said. How to get the right kinds of testimonials will be discussed later.

Credible testimonials should also contain the complete attributes of the people who gave them. Their titles, location and age should be included whenever possible.

Visual appeal will also be a great help in using testimonials. If the clients are willing, one must insist in taking photographs or videos for their testimonials.

So how does a business owner get started with the whole testimonial thing?

Here are some steps on how to archive testimonials.

1. Before anything else, only products/ services with outstanding quality deserve testimonials, so one must make sure that his product/service possesses exceptional quality.

2. Ask the help of your customers. One must be able to communicate to his customers his need of getting their testimonials. If they are really satisfied with the product/service, they would be more than willing to participate.

3. Interview your customers. Ask them about what they like about your product/service, why they chose your product and other questions like these.

4. Ask them if they are willing to make a written testimonial. You can offer to make the testimonial yourself based on their responses during the interview but the testimonial is still up for their approval. You might want to make the wordings catchy and let them approve the testimonials.

5. Ask them if you could record the testimonial using a tape recorder or video cam. A video testimonial is better, but of course, many people are camera-shy and this can be a limited option for most.

6. Choose the best testimonials. Use the best ones so as to maximize the benefits that your product can get from the testimonials.

Testimonials are very powerful and this is the reason why every business should have them. They provide assurance and security and reflect the real essence of a product or a service.

Scott Wilson is the author of “How to Create Money Sucking Ads That Work on Autopilot While You Go Fishing” a free 12 page report available for a limited time at http://www.smarterbusinessleads.com Also go there right now for your free copy of the brand new Mp3 Audio “Dirt Cheap Advertising Secrets”.

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This year, 2005, will see the demise of some well known Network Marketing businesses. Spam laws, spam-traps, filtering and useless leads, will all be a contributing factor. The age of mailing prospects is all but dead and buried.

Now a marketer can’t even translate his own description of a business opening without disguising the words with spaces or characters that have no relevance to the English language.

As an e-mail to a colleague read;

“I could not see my way forward in choosing you as a sponsor, due to the fact that your communication by e-mail to me was full of misquotes, spelling errors and strange characters.”

Of course, this was done on purpose, to avoid the spam traps. However, it does point a heavy finger at what ISP’s are doing and what a marketer has to do in response, to avoid their nonsensical filtering. Perhaps we ought to develop a new language?

The big question here, is what can we do about it?

The answer lies in how you wish to attract people to your business. In my experience, there are many ways but only two main options.

1). You chase or contact them.

2). They chase or contact you.

As option 1 is all but dead and buried, the answer lies in the second option. It is also the easier of the two. You must let people find you, as opposed to you finding them. That means a greater ‘web presence’ of yourself as a professional marketer.

There are web forums, marketing discussion groups, friendship sites, billboards, classified ad sites, etc. Search engine marketing, free give-aways, free advertising, free e-books, are all related to your own ‘web presence.’

There is also an alternative method - Building your own Internet Advertising Solution. Search engines have a ‘pay-per-click‘ model that has resulted in gross incomes for the relevant corporations. Today, that has become so expensive, that the small, start-up business, just can’t afford the high placement fees that the favorite keywords command.

A few months ago, I stumbled upon something that was radically different but achieved the same objective as the ‘pay-per-click’ model. Since it’s implementation, I have observed far better form responses and my hit counter is now turning at a much greater daily rate. If you want the details, mail me or take a look at my signature file.

Now, there are many ways in which you can improve your web presence. Getting involved with networking groups and posting in the forums. Joining relevant groups that have the same interests or hobbies as yourself. Setting up your own website, with your own domain name. Getting people interested in you as a person and as a viable sponsor. More use of Instant Messengers in contacting people, is also a good way forward.

The way business is being done is changing. It is changing because of spam. You have a choice. Either learn how to promote yourself on the Internet, on solid web pages, or sink in the spam traps and filters. You must have something to give, so that people get interested. Nurture that Interest and you will make the sale. Nothing attracts more than free advertising, because that is what everyone wants - more exposure!

Michael A Fowler, M.B.A.
E-Mail: Goldcard43@aol.com

Website: http://www.the-mba-way.com

Internet Advertising Solution: http://tinyurl.com/5s6az

“My only wish is to help others achieve their own financial success, through the right mediums of e-commerce.”
- Michael A Fowler, M.B.A.

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